The Effect of Strategy on Company Performance. A Study of the Manufacturing Industry in Colombia

The strategic orientation adopted by a company generates an effect on its performance; the objective of this work is to identify the effect that a company's strategic orientation has on its performance. The study was carried out at 199 industrial companies in Colombia; information was processed...

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Veröffentlicht in:	Revista venezolana de gerencia 2013-01, Vol.18 (61), p.9
Hauptverfasser:	Serna Gómez, Héctor Mauricio, Calderón Hernández, Gregorio, Naranjo Valencia, Julia Clemencia
Format:	Artikel
Sprache:	eng
Schlagworte:	Colombia Colombians Cost Discriminant analysis Factor analysis Industry Manufacturers Manufacturing Marketing Product quality Statistical methods Strategic management Studies
Online-Zugang:	Volltext
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