What makes crisis response strategies work? The impact of crisis involvement and message framing
This study investigates the moderating impact of crisis involvement and message framing on the effect of crisis response strategies on post-crisis attitude toward an organization. In the experiment, 274 respondents participate in a 2 (crisis response strategy: match vs. mismatch)×2 (crisis involveme...
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Veröffentlicht in: | Journal of business research 2014-02, Vol.67 (2), p.182-189 |
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description | This study investigates the moderating impact of crisis involvement and message framing on the effect of crisis response strategies on post-crisis attitude toward an organization. In the experiment, 274 respondents participate in a 2 (crisis response strategy: match vs. mismatch)×2 (crisis involvement: low vs. high)×2 (message framing: emotional vs. rational) between-subjects factorial design. The results show that in the case of high crisis involvement or in the case of rational framing of crisis communication, crisis response strategies that match the crisis type increase the post-crisis attitude toward the organization. In the case of low crisis involvement or in the case of emotional framing of crisis communication, the impact of a matched or mismatched crisis response strategy on the post-crisis attitude toward the organization does not differ. In addition, the study suggests that crisis involvement has a moderating impact on the efficacy of message framing in terms of post-crisis attitude toward the organization, which depends on whether the crisis response strategy matches the crisis type or not. |
doi_str_mv | 10.1016/j.jbusres.2012.10.005 |
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The impact of crisis involvement and message framing</title><source>Elsevier ScienceDirect Journals</source><creator>Claeys, An-Sofie ; Cauberghe, Verolien</creator><creatorcontrib>Claeys, An-Sofie ; Cauberghe, Verolien</creatorcontrib><description>This study investigates the moderating impact of crisis involvement and message framing on the effect of crisis response strategies on post-crisis attitude toward an organization. In the experiment, 274 respondents participate in a 2 (crisis response strategy: match vs. mismatch)×2 (crisis involvement: low vs. high)×2 (message framing: emotional vs. rational) between-subjects factorial design. The results show that in the case of high crisis involvement or in the case of rational framing of crisis communication, crisis response strategies that match the crisis type increase the post-crisis attitude toward the organization. In the case of low crisis involvement or in the case of emotional framing of crisis communication, the impact of a matched or mismatched crisis response strategy on the post-crisis attitude toward the organization does not differ. In addition, the study suggests that crisis involvement has a moderating impact on the efficacy of message framing in terms of post-crisis attitude toward the organization, which depends on whether the crisis response strategy matches the crisis type or not.</description><identifier>ISSN: 0148-2963</identifier><identifier>EISSN: 1873-7978</identifier><identifier>DOI: 10.1016/j.jbusres.2012.10.005</identifier><language>eng</language><publisher>New York: Elsevier Inc</publisher><subject>Attitudes ; Business management ; Business studies ; Communication ; Crisis involvement ; Crisis response strategies ; Emotional vs. rational framing ; Emotions ; Impact analysis ; Management of crises ; Messages ; Organizational behavior ; Organizational behaviour ; Post-crisis attitude toward the organization ; Studies</subject><ispartof>Journal of business research, 2014-02, Vol.67 (2), p.182-189</ispartof><rights>2012 Elsevier Inc.</rights><rights>Copyright Elsevier Sequoia S.A. 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In addition, the study suggests that crisis involvement has a moderating impact on the efficacy of message framing in terms of post-crisis attitude toward the organization, which depends on whether the crisis response strategy matches the crisis type or not.</description><subject>Attitudes</subject><subject>Business management</subject><subject>Business studies</subject><subject>Communication</subject><subject>Crisis involvement</subject><subject>Crisis response strategies</subject><subject>Emotional vs. rational framing</subject><subject>Emotions</subject><subject>Impact analysis</subject><subject>Management of crises</subject><subject>Messages</subject><subject>Organizational behavior</subject><subject>Organizational behaviour</subject><subject>Post-crisis attitude toward the organization</subject><subject>Studies</subject><issn>0148-2963</issn><issn>1873-7978</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2014</creationdate><recordtype>article</recordtype><recordid>eNqFkE1PGzEQhq2qlZpSfgKSpV562TD22vtxQgi1gITEBdSja-xx8JJdp55NEP--jgIXLpwszTzvK8_D2ImApQDRnA7L4WFLGWkpQcgyWwLoT2whurau2r7tPrMFCNVVsm_qr-wb0QAAEqBbsL9_Hu3MR_uExF2OFImXok2aCDnN2c64imX1nPLTGb97RB7HjXUzT-ENj9MurXc44jRzO3k-IpFdIQ_ZjnFafWdfgl0THr--R-z-96-7i6vq5vby-uL8pnJKqrmS1jnnde-9VkJ7q713UMvaYll4JR-UQBeaVgfogw4ylAC2DQihdIdW1Ufs56F3k9O_LdJsxkgO12s7YdqSERo6VUNf79Ef79AhbfNUfmeEalpVC-hlofSBcjlRsRvMJsfR5hcjwOy9m8G8ejd77_tx8V5yZ4cclmt3EbMhF3Fy6GNGNxuf4gcN_wGE5JBE</recordid><startdate>201402</startdate><enddate>201402</enddate><creator>Claeys, An-Sofie</creator><creator>Cauberghe, Verolien</creator><general>Elsevier Inc</general><general>Elsevier Sequoia S.A</general><scope>AAYXX</scope><scope>CITATION</scope><scope>8BJ</scope><scope>FQK</scope><scope>JBE</scope></search><sort><creationdate>201402</creationdate><title>What makes crisis response strategies work? 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In the case of low crisis involvement or in the case of emotional framing of crisis communication, the impact of a matched or mismatched crisis response strategy on the post-crisis attitude toward the organization does not differ. In addition, the study suggests that crisis involvement has a moderating impact on the efficacy of message framing in terms of post-crisis attitude toward the organization, which depends on whether the crisis response strategy matches the crisis type or not.</abstract><cop>New York</cop><pub>Elsevier Inc</pub><doi>10.1016/j.jbusres.2012.10.005</doi><tpages>8</tpages></addata></record> |
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subjects | Attitudes Business management Business studies Communication Crisis involvement Crisis response strategies Emotional vs. rational framing Emotions Impact analysis Management of crises Messages Organizational behavior Organizational behaviour Post-crisis attitude toward the organization Studies |
title | What makes crisis response strategies work? The impact of crisis involvement and message framing |
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