Communication Infrastructure Theory and Entertainment-Education: An Integrative Model for Health Communication

This article suggests a hybrid model for entertainment‐education, where the integrated activation of communication channels across different levels of influence can increase the reach and effectiveness of entertainment‐education campaigns. The synergy between communication infrastructure theory (CIT...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Communication theory 2014-02, Vol.24 (1), p.83-103
Hauptverfasser:	Literat, Ioana, Chen, Nien-Tsu Nancy
Format:	Artikel
Sprache:	eng
Schlagworte:	Communication Communication channels Education Entertainment Exact sciences and technology Health care Information and communication sciences Information science. Documentation Miscellaneous Networks Risk Sciences and techniques of general use Story telling Storytelling
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!