Communication Infrastructure Theory and Entertainment-Education: An Integrative Model for Health Communication
This article suggests a hybrid model for entertainment‐education, where the integrated activation of communication channels across different levels of influence can increase the reach and effectiveness of entertainment‐education campaigns. The synergy between communication infrastructure theory (CIT...
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| Veröffentlicht in: | Communication theory 2014-02, Vol.24 (1), p.83-103 |
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| container_end_page | 103 |
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| container_issue | 1 |
| container_start_page | 83 |
| container_title | Communication theory |
| container_volume | 24 |
| creator | Literat, Ioana Chen, Nien-Tsu Nancy |
| description | This article suggests a hybrid model for entertainment‐education, where the integrated activation of communication channels across different levels of influence can increase the reach and effectiveness of entertainment‐education campaigns. The synergy between communication infrastructure theory (CIT) and entertainment‐education offers a systematic, integrated and collaborative approach to augment campaign exposure, and represents a promising way to reach at‐risk communities with critical health messages. By taking advantage of micro‐, meso‐ and macrolevel opportunities to improve campaign reach, as described in this model, entertainment‐education producers can capitalize on the interconnected storytelling network upon which their target communities rely for the fulfillment of their everyday goals. |
| doi_str_mv | 10.1111/comt.12011 |
| format | Article |
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The synergy between communication infrastructure theory (CIT) and entertainment‐education offers a systematic, integrated and collaborative approach to augment campaign exposure, and represents a promising way to reach at‐risk communities with critical health messages. By taking advantage of micro‐, meso‐ and macrolevel opportunities to improve campaign reach, as described in this model, entertainment‐education producers can capitalize on the interconnected storytelling network upon which their target communities rely for the fulfillment of their everyday goals.</description><subject>Communication</subject><subject>Communication channels</subject><subject>Education</subject><subject>Entertainment</subject><subject>Exact sciences and technology</subject><subject>Health care</subject><subject>Information and communication sciences</subject><subject>Information science. Documentation</subject><subject>Miscellaneous</subject><subject>Networks</subject><subject>Risk</subject><subject>Sciences and techniques of general use</subject><subject>Story telling</subject><subject>Storytelling</subject><issn>1050-3293</issn><issn>1468-2885</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2014</creationdate><recordtype>article</recordtype><recordid>eNpdkctOxCAUhhujideNT0BiTNxUubbgTpvR0XhbjNEdYSjVagsKVJ23l5kxJno2HML3HQh_lu0ieIhSHWnXx0OEIUIr2QaiBc8x52w19ZDBnGBB1rPNEF5gKoHoRmYr1_eDbbWKrbPgwjZehegHHQdvwOTZOD8DytZgZKPxUbW2Nzbmo3pYGsfgZG5F8-TT_sOAa1ebDjTOg7FRXXwGfy7YztYa1QWz87NuZfdno0k1zq9uzy-qk6tcU0JQThXnGNYNhgXCNRSsgKxhRcmEYqSEoqCKCm0grxtKtYCGYYynWJR4Oi0x12QrO1jOffPufTAhyr4N2nSdssYNQSIqBORpEE7o3j_0xQ3eptfNKY4JKSlK1P4PpYJWXfolq9sg33zbKz-TmCNSIkYSh5bcZ9uZ2e85gnKej5znIxf5yOr2erLokpMvnTZE8_XrKP8qi5KUTD7cnMvq9BRe3j1O5AP5BmuMk9M</recordid><startdate>201402</startdate><enddate>201402</enddate><creator>Literat, Ioana</creator><creator>Chen, Nien-Tsu Nancy</creator><general>Wiley Subscription Services, Inc</general><general>Wiley</general><general>Oxford University Press</general><scope>BSCLL</scope><scope>IQODW</scope><scope>8BJ</scope><scope>FQK</scope><scope>JBE</scope></search><sort><creationdate>201402</creationdate><title>Communication Infrastructure Theory and Entertainment-Education: An Integrative Model for Health Communication</title><author>Literat, Ioana ; Chen, Nien-Tsu Nancy</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c4331-4a8820df20612d095605f56759a5370964a49ce08df44c90e5222b2972bb728c3</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2014</creationdate><topic>Communication</topic><topic>Communication channels</topic><topic>Education</topic><topic>Entertainment</topic><topic>Exact sciences and technology</topic><topic>Health care</topic><topic>Information and communication sciences</topic><topic>Information science. 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| fulltext | fulltext |
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| ispartof | Communication theory, 2014-02, Vol.24 (1), p.83-103 |
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| language | eng |
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| source | Oxford University Press Journals All Titles (1996-Current); Wiley Online Library Journals Frontfile Complete |
| subjects | Communication Communication channels Education Entertainment Exact sciences and technology Health care Information and communication sciences Information science. Documentation Miscellaneous Networks Risk Sciences and techniques of general use Story telling Storytelling |
| title | Communication Infrastructure Theory and Entertainment-Education: An Integrative Model for Health Communication |
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