Characteristics of food advergames that reach children and the nutrient quality of the foods they advertise

Purpose – The purpose of this paper is to investigate the content of food advergames and the nutritional quality of foods promoted in those advergames with the presence of child visitors. Design/methodology/approach – This study integrates three different sources of data, first, characteristics of t...

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Veröffentlicht in:	Internet research 2014-01, Vol.24 (1), p.63-81
Hauptverfasser:	Paek, Hye-Jin, Taylor Quilliam, Elizabeth, Kim, Sookyong, J. Weatherspoon, Lorraine, J. Rifon, Nora, Lee, Mira
Format:	Artikel
Sprache:	eng
Schlagworte:	Adolescents Advertising Behavior Breaking Calories Children Children & youth Consumers Design engineering Dietetics Electronic games Food Food products Foods Games Guidelines Health Behavior Health care Information & communications technology Information & knowledge management Interactive Interactive marketing Internet Knowledge Marketing Nutrition Nutrition research Obesity Overweight Public health Public policy Specifications Studies Teenagers Television advertising Television Commercials Video Games
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