An analysis of value in an organic food supply chain
Purpose – Several studies focus on agri-food value chain from a consumer or from a supply chain perspective. But there is little investigation integrating both approaches and providing empirical evidence from developing countries. The purpose of this paper is twofold: first, it describes the supply...
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| Veröffentlicht in: | British food journal (1966) 2013-01, Vol.115 (10), p.1454-1472 |
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| container_issue | 10 |
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| container_title | British food journal (1966) |
| container_volume | 115 |
| creator | Marques Vieira, Luciana Dutra De Barcellos, Marcia Hoppe, Alexia Bitencourt da Silva, Silvio |
| description | Purpose
– Several studies focus on agri-food value chain from a consumer or from a supply chain perspective. But there is little investigation integrating both approaches and providing empirical evidence from developing countries. The purpose of this paper is twofold: first, it describes the supply chain of organic products in Brazil, which is an emerging market. It describes how retailers manage its supply chain (wholesalers and small producers) in an organic own brand of fresh products. Second, this paper identifies the motivations, attitudes, beliefs and personal values behind Brazilian consumers' decision to purchase organic food.
Design/methodology/approach
– Qualitative and quantitative techniques were used in two stages. First, it presents a case study of the organic supply chain. Then, a survey carried out with 261 consumers at supermarkets in a Brazilian city is presented.
Findings
– The case study points out that retailers transfer to wholesalers the responsibility to manage small organic producers. It also suggests that as the organic product is under the retailer own brand, and therefore most of the value perceived by the consumer is retained by the retailer. Survey results indicate that organic consumers have strong individual values and benefits are the most significant predictors of attitude toward organic food for the Brazilian consumers interviewed. Availability is significantly related to the intent to purchase organic food, which is a key point for the supply chain to respond efficiently to consumers' demand.
Research limitations/implications
– This paper is based on a single case study and the survey is applied in only one city of Brazil.
Originality/value
– The study contributes to expand the value analysis through a combination of quantitative and qualitative techniques, including consumer behaviour and supply chain management in the same analysis. It also adds to the debate on value, proposing Schwartz Value Theory as a complementary approach to value analysis. |
| doi_str_mv | 10.1108/BFJ-06-2011-0160 |
| format | Article |
| fullrecord | <record><control><sourceid>proquest_cross</sourceid><recordid>TN_cdi_proquest_miscellaneous_1494314640</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><sourcerecordid>3108935261</sourcerecordid><originalsourceid>FETCH-LOGICAL-c377t-53180c9fe2bc64d7f6358008c625c2491170e6581f0e2aefbc7ce006bb7ddd253</originalsourceid><addsrcrecordid>eNqNkT1PwzAQhi0EEqWwM1piYTE9O_5Ix4IoH6rEAhKb5Tg2pErjYDdI_fc4KguIgel0d897w3MInVO4ohTK2fXykYAkDCglQCUcoAlVoiQ8Lw_RBAAUAQWvx-gkpfXYMqUmiC86bDrT7lKTcPD407SDw804xCG-ma6x2IdQ4zT0fbvD9t003Sk68qZN7uy7TtHL8vb55p6snu4ebhYrYgultkQUtAQ7945VVvJaeVmIEqC0kgnL-JxSBU6KknpwzDhfWWUdgKwqVdc1E8UUXe7v9jF8DC5t9aZJ1rWt6VwYkqZ8zgvKJYd_oJILoVgOTNHFL3QdhpgdjBQXkK-WKlOwp2wMKUXndR-bjYk7TUGPxnU2rkHq0bgejefIbB9xGxdNW_-V-PGj4gtPLX5h</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>1445014987</pqid></control><display><type>article</type><title>An analysis of value in an organic food supply chain</title><source>Emerald Journals</source><creator>Marques Vieira, Luciana ; Dutra De Barcellos, Marcia ; Hoppe, Alexia ; Bitencourt da Silva, Silvio</creator><contributor>Hingley and Adam Lindgreen, Martin</contributor><creatorcontrib>Marques Vieira, Luciana ; Dutra De Barcellos, Marcia ; Hoppe, Alexia ; Bitencourt da Silva, Silvio ; Hingley and Adam Lindgreen, Martin</creatorcontrib><description>Purpose
– Several studies focus on agri-food value chain from a consumer or from a supply chain perspective. But there is little investigation integrating both approaches and providing empirical evidence from developing countries. The purpose of this paper is twofold: first, it describes the supply chain of organic products in Brazil, which is an emerging market. It describes how retailers manage its supply chain (wholesalers and small producers) in an organic own brand of fresh products. Second, this paper identifies the motivations, attitudes, beliefs and personal values behind Brazilian consumers' decision to purchase organic food.
Design/methodology/approach
– Qualitative and quantitative techniques were used in two stages. First, it presents a case study of the organic supply chain. Then, a survey carried out with 261 consumers at supermarkets in a Brazilian city is presented.
Findings
– The case study points out that retailers transfer to wholesalers the responsibility to manage small organic producers. It also suggests that as the organic product is under the retailer own brand, and therefore most of the value perceived by the consumer is retained by the retailer. Survey results indicate that organic consumers have strong individual values and benefits are the most significant predictors of attitude toward organic food for the Brazilian consumers interviewed. Availability is significantly related to the intent to purchase organic food, which is a key point for the supply chain to respond efficiently to consumers' demand.
Research limitations/implications
– This paper is based on a single case study and the survey is applied in only one city of Brazil.
Originality/value
– The study contributes to expand the value analysis through a combination of quantitative and qualitative techniques, including consumer behaviour and supply chain management in the same analysis. It also adds to the debate on value, proposing Schwartz Value Theory as a complementary approach to value analysis.</description><identifier>ISSN: 0007-070X</identifier><identifier>EISSN: 1758-4108</identifier><identifier>DOI: 10.1108/BFJ-06-2011-0160</identifier><identifier>CODEN: BFOJA9</identifier><language>eng</language><publisher>Bradford: Emerald Group Publishing Limited</publisher><subject>Agribusiness ; Agricultural production ; Agriculture ; Availability ; Brazil ; Business to business commerce ; Case studies ; Competition ; Consumer behavior ; Consumers ; Consumption ; Customers ; Design engineering ; Developing countries ; Domestic markets ; Food ; Food & nutrition ; Food supply ; Foods ; Growth rate ; LDCs ; Marketing ; Markets ; Natural & organic foods ; Organic farming ; Organic foods ; Public policy & environmental management ; Purchasing ; Social responsibility ; Supermarkets ; Suppliers ; Supply chain management ; Supply chains ; Sustainable development ; Value analysis ; Value chain</subject><ispartof>British food journal (1966), 2013-01, Vol.115 (10), p.1454-1472</ispartof><rights>Emerald Group Publishing Limited</rights><rights>Copyright Emerald Group Publishing Limited 2013</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c377t-53180c9fe2bc64d7f6358008c625c2491170e6581f0e2aefbc7ce006bb7ddd253</citedby><cites>FETCH-LOGICAL-c377t-53180c9fe2bc64d7f6358008c625c2491170e6581f0e2aefbc7ce006bb7ddd253</cites></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktopdf>$$Uhttps://www.emerald.com/insight/content/doi/10.1108/BFJ-06-2011-0160/full/pdf$$EPDF$$P50$$Gemerald$$H</linktopdf><linktohtml>$$Uhttps://www.emerald.com/insight/content/doi/10.1108/BFJ-06-2011-0160/full/html$$EHTML$$P50$$Gemerald$$H</linktohtml><link.rule.ids>314,776,780,961,11615,27903,27904,52664,52667</link.rule.ids></links><search><contributor>Hingley and Adam Lindgreen, Martin</contributor><creatorcontrib>Marques Vieira, Luciana</creatorcontrib><creatorcontrib>Dutra De Barcellos, Marcia</creatorcontrib><creatorcontrib>Hoppe, Alexia</creatorcontrib><creatorcontrib>Bitencourt da Silva, Silvio</creatorcontrib><title>An analysis of value in an organic food supply chain</title><title>British food journal (1966)</title><description>Purpose
– Several studies focus on agri-food value chain from a consumer or from a supply chain perspective. But there is little investigation integrating both approaches and providing empirical evidence from developing countries. The purpose of this paper is twofold: first, it describes the supply chain of organic products in Brazil, which is an emerging market. It describes how retailers manage its supply chain (wholesalers and small producers) in an organic own brand of fresh products. Second, this paper identifies the motivations, attitudes, beliefs and personal values behind Brazilian consumers' decision to purchase organic food.
Design/methodology/approach
– Qualitative and quantitative techniques were used in two stages. First, it presents a case study of the organic supply chain. Then, a survey carried out with 261 consumers at supermarkets in a Brazilian city is presented.
Findings
– The case study points out that retailers transfer to wholesalers the responsibility to manage small organic producers. It also suggests that as the organic product is under the retailer own brand, and therefore most of the value perceived by the consumer is retained by the retailer. Survey results indicate that organic consumers have strong individual values and benefits are the most significant predictors of attitude toward organic food for the Brazilian consumers interviewed. Availability is significantly related to the intent to purchase organic food, which is a key point for the supply chain to respond efficiently to consumers' demand.
Research limitations/implications
– This paper is based on a single case study and the survey is applied in only one city of Brazil.
Originality/value
– The study contributes to expand the value analysis through a combination of quantitative and qualitative techniques, including consumer behaviour and supply chain management in the same analysis. It also adds to the debate on value, proposing Schwartz Value Theory as a complementary approach to value analysis.</description><subject>Agribusiness</subject><subject>Agricultural production</subject><subject>Agriculture</subject><subject>Availability</subject><subject>Brazil</subject><subject>Business to business commerce</subject><subject>Case studies</subject><subject>Competition</subject><subject>Consumer behavior</subject><subject>Consumers</subject><subject>Consumption</subject><subject>Customers</subject><subject>Design engineering</subject><subject>Developing countries</subject><subject>Domestic markets</subject><subject>Food</subject><subject>Food & nutrition</subject><subject>Food supply</subject><subject>Foods</subject><subject>Growth rate</subject><subject>LDCs</subject><subject>Marketing</subject><subject>Markets</subject><subject>Natural & organic foods</subject><subject>Organic farming</subject><subject>Organic foods</subject><subject>Public policy & environmental management</subject><subject>Purchasing</subject><subject>Social responsibility</subject><subject>Supermarkets</subject><subject>Suppliers</subject><subject>Supply chain management</subject><subject>Supply chains</subject><subject>Sustainable development</subject><subject>Value analysis</subject><subject>Value 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analysis of value in an organic food supply chain</title><author>Marques Vieira, Luciana ; Dutra De Barcellos, Marcia ; Hoppe, Alexia ; Bitencourt da Silva, Silvio</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c377t-53180c9fe2bc64d7f6358008c625c2491170e6581f0e2aefbc7ce006bb7ddd253</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2013</creationdate><topic>Agribusiness</topic><topic>Agricultural production</topic><topic>Agriculture</topic><topic>Availability</topic><topic>Brazil</topic><topic>Business to business commerce</topic><topic>Case studies</topic><topic>Competition</topic><topic>Consumer behavior</topic><topic>Consumers</topic><topic>Consumption</topic><topic>Customers</topic><topic>Design engineering</topic><topic>Developing countries</topic><topic>Domestic markets</topic><topic>Food</topic><topic>Food & nutrition</topic><topic>Food supply</topic><topic>Foods</topic><topic>Growth 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Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Marques Vieira, Luciana</au><au>Dutra De Barcellos, Marcia</au><au>Hoppe, Alexia</au><au>Bitencourt da Silva, Silvio</au><au>Hingley and Adam Lindgreen, Martin</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>An analysis of value in an organic food supply chain</atitle><jtitle>British food journal (1966)</jtitle><date>2013-01-01</date><risdate>2013</risdate><volume>115</volume><issue>10</issue><spage>1454</spage><epage>1472</epage><pages>1454-1472</pages><issn>0007-070X</issn><eissn>1758-4108</eissn><coden>BFOJA9</coden><abstract>Purpose
– Several studies focus on agri-food value chain from a consumer or from a supply chain perspective. But there is little investigation integrating both approaches and providing empirical evidence from developing countries. The purpose of this paper is twofold: first, it describes the supply chain of organic products in Brazil, which is an emerging market. It describes how retailers manage its supply chain (wholesalers and small producers) in an organic own brand of fresh products. Second, this paper identifies the motivations, attitudes, beliefs and personal values behind Brazilian consumers' decision to purchase organic food.
Design/methodology/approach
– Qualitative and quantitative techniques were used in two stages. First, it presents a case study of the organic supply chain. Then, a survey carried out with 261 consumers at supermarkets in a Brazilian city is presented.
Findings
– The case study points out that retailers transfer to wholesalers the responsibility to manage small organic producers. It also suggests that as the organic product is under the retailer own brand, and therefore most of the value perceived by the consumer is retained by the retailer. Survey results indicate that organic consumers have strong individual values and benefits are the most significant predictors of attitude toward organic food for the Brazilian consumers interviewed. Availability is significantly related to the intent to purchase organic food, which is a key point for the supply chain to respond efficiently to consumers' demand.
Research limitations/implications
– This paper is based on a single case study and the survey is applied in only one city of Brazil.
Originality/value
– The study contributes to expand the value analysis through a combination of quantitative and qualitative techniques, including consumer behaviour and supply chain management in the same analysis. It also adds to the debate on value, proposing Schwartz Value Theory as a complementary approach to value analysis.</abstract><cop>Bradford</cop><pub>Emerald Group Publishing Limited</pub><doi>10.1108/BFJ-06-2011-0160</doi><tpages>19</tpages></addata></record> |
| fulltext | fulltext |
| identifier | ISSN: 0007-070X |
| ispartof | British food journal (1966), 2013-01, Vol.115 (10), p.1454-1472 |
| issn | 0007-070X 1758-4108 |
| language | eng |
| recordid | cdi_proquest_miscellaneous_1494314640 |
| source | Emerald Journals |
| subjects | Agribusiness Agricultural production Agriculture Availability Brazil Business to business commerce Case studies Competition Consumer behavior Consumers Consumption Customers Design engineering Developing countries Domestic markets Food Food & nutrition Food supply Foods Growth rate LDCs Marketing Markets Natural & organic foods Organic farming Organic foods Public policy & environmental management Purchasing Social responsibility Supermarkets Suppliers Supply chain management Supply chains Sustainable development Value analysis Value chain |
| title | An analysis of value in an organic food supply chain |
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