Adopting television as a new channel for e-commerce. The influence of interactive technologies on consumer behavior

The aim of this research is twofold. Firstly, it analyzes how the two main features of Internet Protocol Television (IPTV), interactivity and personalization, influence both customers’ perceived performance and involvement with a web-based information service. Secondly, it studies whether personaliz...

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Veröffentlicht in:	Electronic commerce research 2013-11, Vol.13 (4), p.457-475
Hauptverfasser:	Blasco-Arcas, Lorena, Hernandez-Ortega, Blanca, Jimenez-Martinez, Julio
Format:	Artikel
Sprache:	eng
Schlagworte:	Business and Management Business to business commerce Channels Collaboration Computer Communication Networks Consumer behavior Consumers Customer services Customers Customization Data Structures and Information Theory Distribution channels e-Commerce/e-business Electronic commerce Information services Information services industry Information sources Interactive Interactive television Internet Protocol IP (Internet Protocol) IPTV IT in Business Joints Marketing Operations Research/Decision Theory Perceptions Smartphones Studies Technology Television Transmission Control Protocol/Internet Protocol (Computer network protocol)
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