"How do we bring them in?" A Typology of Relevant Characteristics and Communication Habits for Developing Communication Strategies promoting Environmentally Sustainable Behaviour

Environmental sustainability and relevant behaviour patterns are determined by a number of aspects; some of them are knowledge about environmental issues and attitudes towards the environment; personal ethic values; as well as ideas about self-efficacy regarding one's own behaviour. Aiming to g...

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Veröffentlicht in:	Medien & Kommunikationswissenschaft : M & K 2013-01, Vol.61 (3), p.387-405
1. Verfasser:	Hefner, Dorothee
Format:	Artikel
Sprache:	ger
Schlagworte:	Attitudes Communication Education Empowerment Knowledge Mass Media Sex Typology Values
Online-Zugang:	Volltext
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