Performance or learning goal orientation: Implications for business performance

An organization's long-term effectiveness and efficiency reflect its learning goal or performance goal orientation. Goal orientation concepts originate in psychology of achievement motivation theory. Goal orientations drive the development and deployment of organizational capabilities, such as...

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Veröffentlicht in:Journal of business research 2014-01, Vol.67 (1), p.2811-2820
Hauptverfasser: Che-Ha, Norbani, Mavondo, Felix T., Mohd-Said, Saad
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container_title Journal of business research
container_volume 67
creator Che-Ha, Norbani
Mavondo, Felix T.
Mohd-Said, Saad
description An organization's long-term effectiveness and efficiency reflect its learning goal or performance goal orientation. Goal orientation concepts originate in psychology of achievement motivation theory. Goal orientations drive the development and deployment of organizational capabilities, such as market orientation and innovativeness to achieve organizational performance outcomes. Extant research pays little attention to whether or not industry type (services or manufacturing) operates as a significant moderating factor in the relationships among an organization's capabilities, goal orientation, and performance outcomes. This study addresses this gap. The study results indicate a significant moderating effect of industry type on relationship between goal orientation and performance but not between goal orientation and either market orientation or innovativeness. Goal orientation appears to be more important for service industries than for manufacturing.
doi_str_mv 10.1016/j.jbusres.2012.08.002
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subjects Business organization
Business performance
Goal setting
Innovativeness
Learning and performance goal orientation
Manufacturing
Market orientation
Motivation
Occupational psychology
Organizational behaviour
Organizational learning
Service and manufacturing industries
Service industry
Studies
title Performance or learning goal orientation: Implications for business performance
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