The Impact of Interactive Corporate Social Responsibility Communication on Corporate Reputation

Companies increasingly communicate about corporate social responsibility (CSR) through interactive online media. We examine whether using such media is beneficial to a company's reputation. We conducted an online experiment to examine the impacts of interactivity in CSR messages on corporate re...

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Veröffentlicht in:	Journal of business ethics 2013-12, Vol.118 (4), p.731-746
Hauptverfasser:	Eberle, David, Berens, Guido, Li, Ting
Format:	Artikel
Sprache:	eng
Schlagworte:	Attitudes Brands Business and Management Business communications Business Ethics Business reputation Business structures Communication Communication channels Consumer goods industries Corporate communications Corporate reputation Corporate responsibility Corporate social responsibility Credibility Education Ethics Management Marketing Media Philosophy Product reviews Public relations Quality of Life Research Reputation management Reputations Social interaction Social media Social networks Social responsibility Stakeholders Studies Websites Word of mouth advertising
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