Consumer-Product Attachment: Measurement and Design Implications

Due to differences in the attachment consumers experience towards the durable products they own, they hang on to certain products whereas they easily dispose of others. From the viewpoint of sustainability, it may be worthwhile to lengthen the life span of many durable consumer products. Hence, ther...

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Veröffentlicht in:	International journal of design 2008-12, Vol.2 (3), p.1-13
Hauptverfasser:	Schifferstein, Hendrik N J, Zwartkruis-Pelgrim, Elly P H
Format:	Artikel
Sprache:	eng
Schlagworte:	Brand loyalty Consumer behavior Consumers Emotions
Online-Zugang:	Volltext
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