Factors that influence the export success of forest products companies in the Pacific Northwest

While most North American firms reported a decline in export revenues from Japan over the period 1997 to 1998, some firms experienced increases. This anomaly prompted an investigation into why some firms were successful in increasing their exports while other firms were not. The primary objective of...

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Veröffentlicht in:Forest products journal 2004-07, Vol.54 (7-8), p.29-34
Hauptverfasser: Eastin, I.L, Cunningham, K.H, Roos, J.A
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creator Eastin, I.L
Cunningham, K.H
Roos, J.A
description While most North American firms reported a decline in export revenues from Japan over the period 1997 to 1998, some firms experienced increases. This anomaly prompted an investigation into why some firms were successful in increasing their exports while other firms were not. The primary objective of this study was to identify the key characteristics of successful exporters. The study was a census of firms involved in the export of wood building materials to Japan from the Pacific Northwest (Washington, Oregon, and British Columbia). A combination mail/fax survey was used to collect primary data. The survey was sent out to 173 exporters and 72 completed surveys were received, providing an overall response rate of 41.6 percent. The results of this research suggest that export success during the 1997 to 1998 economic recession in Japan was closely related to firm size, shortened distribution channels, product mix, having a company presence in Japan, and maintaining a close relationship with Japanese customers even during an economic downturn. [PUBLICATION ABSTRACT]
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source Business Source Complete (BSC) 商管财经类全文数据库(完整版)
subjects Applied sciences
Building materials
Business conditions
Competitive advantage
construction materials
Consumers
Consumption
Cost control
Customer services
distribution (economics)
Distribution channels
Exact sciences and technology
export performance
Exports
Forest products
Forest products industry
Housing starts
International trade
Manufacturers
Polymer industry, paints, wood
Recessions
Statistical analysis
Studies
Success
Suppliers
Surveys
Tax increases
US exports
Use taxes
Wood
Wood products
Wood. Paper. Non wovens
title Factors that influence the export success of forest products companies in the Pacific Northwest
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