Action as a Window to Perception: Measuring Attention with Mouse Movements
Summary Eye‐gaze tracking has been shown to deliver valuable information about how people view advertisements and what they pay attention to. However, practical difficulties in its application limit its usability by marketing researchers. Here, we explore the use of mouse tracking to evaluate viewin...
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| Veröffentlicht in: | Applied cognitive psychology 2012-09, Vol.26 (5), p.802-809 |
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| container_title | Applied cognitive psychology |
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| creator | Johnson, Addie Mulder, Ben Sijbinga, Ankie Hulsebos, Lucas |
| description | Summary
Eye‐gaze tracking has been shown to deliver valuable information about how people view advertisements and what they pay attention to. However, practical difficulties in its application limit its usability by marketing researchers. Here, we explore the use of mouse tracking to evaluate viewing behavior by determining whether the hand can be trained to follow visual spatial attention and whether visual processing can be estimated by tracking pointing movements made with a computer mouse. In brief, the results of the research are very promising, showing high correlations between the scan paths for the eye and the mouse, as well as high correlations between the percentage of time spent in designated regions of interest for the mouse and the eye. An additional comparison of the data with that of a group who did not use a mouse while viewing the experimental stimuli showed that viewing patterns were not disrupted by mouse use. Copyright © 2012 John Wiley & Sons, Ltd. |
| doi_str_mv | 10.1002/acp.2862 |
| format | Article |
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Eye‐gaze tracking has been shown to deliver valuable information about how people view advertisements and what they pay attention to. However, practical difficulties in its application limit its usability by marketing researchers. Here, we explore the use of mouse tracking to evaluate viewing behavior by determining whether the hand can be trained to follow visual spatial attention and whether visual processing can be estimated by tracking pointing movements made with a computer mouse. In brief, the results of the research are very promising, showing high correlations between the scan paths for the eye and the mouse, as well as high correlations between the percentage of time spent in designated regions of interest for the mouse and the eye. An additional comparison of the data with that of a group who did not use a mouse while viewing the experimental stimuli showed that viewing patterns were not disrupted by mouse use. Copyright © 2012 John Wiley & Sons, Ltd.</description><identifier>ISSN: 0888-4080</identifier><identifier>EISSN: 1099-0720</identifier><identifier>DOI: 10.1002/acp.2862</identifier><identifier>CODEN: ACPSED</identifier><language>eng</language><publisher>Chichester: Blackwell Publishing Ltd</publisher><subject>Advertisements ; Applied psychology ; Attitudes ; Biological and medical sciences ; Comparative analysis ; Computers ; Correlation analysis ; Eye movements ; Fundamental and applied biological sciences. Psychology ; Information ; Miscellaneous ; Pointing ; Psychology. Psychoanalysis. Psychiatry ; Psychology. Psychophysiology ; Sensory perception ; Tracking ; Visual processing</subject><ispartof>Applied cognitive psychology, 2012-09, Vol.26 (5), p.802-809</ispartof><rights>Copyright © 2012 John Wiley & Sons, Ltd.</rights><rights>2015 INIST-CNRS</rights><rights>Copyright John Wiley and Sons, Limited Sep/Oct 2012</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c4272-571e87069c52def12fb71501a520df4b07127198ae862697d6bae036dba0504e3</citedby><cites>FETCH-LOGICAL-c4272-571e87069c52def12fb71501a520df4b07127198ae862697d6bae036dba0504e3</cites></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktopdf>$$Uhttps://onlinelibrary.wiley.com/doi/pdf/10.1002%2Facp.2862$$EPDF$$P50$$Gwiley$$H</linktopdf><linktohtml>$$Uhttps://onlinelibrary.wiley.com/doi/full/10.1002%2Facp.2862$$EHTML$$P50$$Gwiley$$H</linktohtml><link.rule.ids>314,780,784,1416,27922,27923,30997,30998,45572,45573</link.rule.ids><backlink>$$Uhttp://pascal-francis.inist.fr/vibad/index.php?action=getRecordDetail&idt=26363229$$DView record in Pascal Francis$$Hfree_for_read</backlink></links><search><creatorcontrib>Johnson, Addie</creatorcontrib><creatorcontrib>Mulder, Ben</creatorcontrib><creatorcontrib>Sijbinga, Ankie</creatorcontrib><creatorcontrib>Hulsebos, Lucas</creatorcontrib><title>Action as a Window to Perception: Measuring Attention with Mouse Movements</title><title>Applied cognitive psychology</title><addtitle>Appl. Cognit. Psychol</addtitle><description>Summary
Eye‐gaze tracking has been shown to deliver valuable information about how people view advertisements and what they pay attention to. However, practical difficulties in its application limit its usability by marketing researchers. Here, we explore the use of mouse tracking to evaluate viewing behavior by determining whether the hand can be trained to follow visual spatial attention and whether visual processing can be estimated by tracking pointing movements made with a computer mouse. In brief, the results of the research are very promising, showing high correlations between the scan paths for the eye and the mouse, as well as high correlations between the percentage of time spent in designated regions of interest for the mouse and the eye. An additional comparison of the data with that of a group who did not use a mouse while viewing the experimental stimuli showed that viewing patterns were not disrupted by mouse use. Copyright © 2012 John Wiley & Sons, Ltd.</description><subject>Advertisements</subject><subject>Applied psychology</subject><subject>Attitudes</subject><subject>Biological and medical sciences</subject><subject>Comparative analysis</subject><subject>Computers</subject><subject>Correlation analysis</subject><subject>Eye movements</subject><subject>Fundamental and applied biological sciences. Psychology</subject><subject>Information</subject><subject>Miscellaneous</subject><subject>Pointing</subject><subject>Psychology. Psychoanalysis. Psychiatry</subject><subject>Psychology. Psychophysiology</subject><subject>Sensory perception</subject><subject>Tracking</subject><subject>Visual processing</subject><issn>0888-4080</issn><issn>1099-0720</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2012</creationdate><recordtype>article</recordtype><sourceid>7QJ</sourceid><recordid>eNqN0NFq2zAUBmAxOljaDfYIhlHojdtzjm3J7l3IlrQj3TrY6KVQ5ONNnWOnktMsbz9lCR0UBruRQPr4pfML8RbhHAHowtjVOZWSXogRQlWloAiOxAjKskxzKOGVOA7hHgAqiTQSH8d2cH2XmJCY5M51db9Jhj65ZW95tbu5TG7YhLV33fdkPAzc_eEbN_xIbvp14Lg-8jIeh9fiZWPawG8O-4n4Nv3wdXKVzj_PrifjeWpzUpQWCrlUICtbUM0NUrNQWACagqBu8gUoJIVVaThOIStVy4VhyGS9MFBAztmJONvnrnz_sOYw6KULltvWdBx_pDGXGcQHMP8PmuVAgFBE-u4Zve_XvouDaIQcCSspy7-B1vcheG70yrul8duI9K5_HfvXu_4jPT0EmmBN23jTWReePMlMZkRVdOnebVzL23_m6fHk9pB78C4M_OvJG_9TS5WpQt99mmlU8-n0C6F-n_0GMBCfBQ</recordid><startdate>201209</startdate><enddate>201209</enddate><creator>Johnson, Addie</creator><creator>Mulder, Ben</creator><creator>Sijbinga, Ankie</creator><creator>Hulsebos, Lucas</creator><general>Blackwell Publishing Ltd</general><general>Wiley</general><general>Wiley Subscription Services, Inc</general><scope>BSCLL</scope><scope>IQODW</scope><scope>AAYXX</scope><scope>CITATION</scope><scope>7QJ</scope><scope>7TK</scope></search><sort><creationdate>201209</creationdate><title>Action as a Window to Perception: Measuring Attention with Mouse Movements</title><author>Johnson, Addie ; Mulder, Ben ; Sijbinga, Ankie ; Hulsebos, Lucas</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c4272-571e87069c52def12fb71501a520df4b07127198ae862697d6bae036dba0504e3</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2012</creationdate><topic>Advertisements</topic><topic>Applied psychology</topic><topic>Attitudes</topic><topic>Biological and medical sciences</topic><topic>Comparative analysis</topic><topic>Computers</topic><topic>Correlation analysis</topic><topic>Eye movements</topic><topic>Fundamental and applied biological sciences. Psychology</topic><topic>Information</topic><topic>Miscellaneous</topic><topic>Pointing</topic><topic>Psychology. Psychoanalysis. Psychiatry</topic><topic>Psychology. Psychophysiology</topic><topic>Sensory perception</topic><topic>Tracking</topic><topic>Visual processing</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Johnson, Addie</creatorcontrib><creatorcontrib>Mulder, Ben</creatorcontrib><creatorcontrib>Sijbinga, Ankie</creatorcontrib><creatorcontrib>Hulsebos, Lucas</creatorcontrib><collection>Istex</collection><collection>Pascal-Francis</collection><collection>CrossRef</collection><collection>Applied Social Sciences Index & Abstracts (ASSIA)</collection><collection>Neurosciences Abstracts</collection><jtitle>Applied cognitive psychology</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Johnson, Addie</au><au>Mulder, Ben</au><au>Sijbinga, Ankie</au><au>Hulsebos, Lucas</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Action as a Window to Perception: Measuring Attention with Mouse Movements</atitle><jtitle>Applied cognitive psychology</jtitle><addtitle>Appl. Cognit. Psychol</addtitle><date>2012-09</date><risdate>2012</risdate><volume>26</volume><issue>5</issue><spage>802</spage><epage>809</epage><pages>802-809</pages><issn>0888-4080</issn><eissn>1099-0720</eissn><coden>ACPSED</coden><abstract>Summary
Eye‐gaze tracking has been shown to deliver valuable information about how people view advertisements and what they pay attention to. However, practical difficulties in its application limit its usability by marketing researchers. Here, we explore the use of mouse tracking to evaluate viewing behavior by determining whether the hand can be trained to follow visual spatial attention and whether visual processing can be estimated by tracking pointing movements made with a computer mouse. In brief, the results of the research are very promising, showing high correlations between the scan paths for the eye and the mouse, as well as high correlations between the percentage of time spent in designated regions of interest for the mouse and the eye. An additional comparison of the data with that of a group who did not use a mouse while viewing the experimental stimuli showed that viewing patterns were not disrupted by mouse use. Copyright © 2012 John Wiley & Sons, Ltd.</abstract><cop>Chichester</cop><pub>Blackwell Publishing Ltd</pub><doi>10.1002/acp.2862</doi><tpages>8</tpages></addata></record> |
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| ispartof | Applied cognitive psychology, 2012-09, Vol.26 (5), p.802-809 |
| issn | 0888-4080 1099-0720 |
| language | eng |
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| source | Applied Social Sciences Index & Abstracts (ASSIA); Wiley Online Library All Journals |
| subjects | Advertisements Applied psychology Attitudes Biological and medical sciences Comparative analysis Computers Correlation analysis Eye movements Fundamental and applied biological sciences. Psychology Information Miscellaneous Pointing Psychology. Psychoanalysis. Psychiatry Psychology. Psychophysiology Sensory perception Tracking Visual processing |
| title | Action as a Window to Perception: Measuring Attention with Mouse Movements |
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