Willingness-to-punish the corporate brand for corporate social irresponsibility

This research addresses consumers' willingness-to-punish the corporate brand for corporate social irresponsibility (CSI). It is supported by the extant literature on consumer stakeholders, corporate brands, brand personality, regulatory fit, and psychological contract, as well as by punishment...

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Veröffentlicht in:	Journal of business research 2013-10, Vol.66 (10), p.1822-1830
Hauptverfasser:	Sweetin, Vernon H., Knowles, Lynette L., Summey, John H., McQueen, Kand S.
Format:	Artikel
Sprache:	eng
Schlagworte:	Brand personality dimension Brands Business management Consumer behavior Consumer stakeholder group Consumer's CSR association Consumer's willingness-to-punish Consumers Corporate social irresponsibility Corporate social responsibility Multivariate analysis Rewards Sanctions Social responsibility Studies
Online-Zugang:	Volltext
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