CSR practices and consumer perceptions

In the face of growing worldwide interest in corporate social responsibility (CSR), this paper explores corporate practices and consumer perceptions related to CSR. Based on literature and qualitative data from interviews with managers and consumers, a conceptualization of corporate practice and con...

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Veröffentlicht in:	Journal of business research 2013-10, Vol.66 (10), p.1839-1851
Hauptverfasser:	Öberseder, Magdalena, Schlegelmilch, Bodo B., Murphy, Patrick E.
Format:	Artikel
Sprache:	eng
Schlagworte:	Business ethics Conceptualization Consumer behavior Consumer preferences Consumers Corporate ethics Corporate social responsibility Marketing Perceptions Qualitative analysis Qualitative research Social responsibility Studies
Online-Zugang:	Volltext
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