The importance of advertising and these types of advertisment in purchasing behavior and perception of ethics

This quantitative study is about the ethical perception, impact importance for the buying behavior and positioning among various media of advertisements. The same questionnaire has been conducted in ten years difference for this research. The findings reflect that in both periods advertisements foll...

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Veröffentlicht in:	Organizasyon ve yönetim bilimleri dergisi 2012-01, Vol.4 (1), p.65-74
Hauptverfasser:	Özçam, Dilek Saglik, Bilgin, F Zeynep
Format:	Artikel
Sprache:	tur
Schlagworte:	Advertising Marketing Media Organizational behaviour Perception Periodicals Professional ethics Television Turkey
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creator	Özçam, Dilek Saglik Bilgin, F Zeynep
description	This quantitative study is about the ethical perception, impact importance for the buying behavior and positioning among various media of advertisements. The same questionnaire has been conducted in ten years difference for this research. The findings reflect that in both periods advertisements follow past experience and personal interactions of the consumers in their buying behavior and their most important media sources are TV, radio magazines and brochures. Advertisements were evaluated to be informative, guiding but also nerving, exaggerating, far from believability, boring and having misleading effects for children.
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source	Elektronische Zeitschriftenbibliothek - Frei zugängliche E-Journals
subjects	Advertising Marketing Media Organizational behaviour Perception Periodicals Professional ethics Television Turkey
title	The importance of advertising and these types of advertisment in purchasing behavior and perception of ethics
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