Customer loyalty to a commercial website: Descriptive meta-analysis of the empirical literature and proposal of an integrative model

The growing number of academic studies about online customer loyalty shows that diversity, if not divergence, exists regarding the measurement and conceptualization of online loyalty. By multiplying the theoretical foundations for the study of online loyalty, researchers have identified different de...

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Veröffentlicht in:	Journal of business research 2013-09, Vol.66 (9), p.1436-1447
Hauptverfasser:	Toufaily, Elissar, Ricard, Line, Perrien, Jean
Format:	Artikel
Sprache:	eng
Schlagworte:	Brand loyalty Business models Business studies Conceptualization Customer loyalty Descriptive meta-analysis Electronic commerce Empirical research Meta-analysis Online loyalty Online retention Planning methods Studies Telecommunications Websites
Online-Zugang:	Volltext
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