The Instrumental and Symbolic Dimensions of Organisations' Image as an Employer: A Large-Scale Field Study on Employer Branding in Turkey
Research on recruitment and employer branding has typically been situated in Western countries with predominantly individualistic cultures. The present study investigates the instrumental‐symbolic framework for studying organisations' image and attraction as an employer in a non‐Western collect...
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Veröffentlicht in: | Applied psychology 2013-10, Vol.62 (4), p.543-557 |
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Sprache: | eng |
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