Market segmentation, service quality, and overall satisfaction: self-organizing map and structural equation modeling methods
In a service-dominant paradigm, service is the core of society and industry. This study explores the hierarchical roles of core service, facilitating service, and supporting service that affect customer satisfaction in the service industry. Cable TV services in Taiwan are employed as an example, bec...
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Veröffentlicht in: | Quality & quantity 2013-02, Vol.47 (2), p.969-987 |
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Format: | Artikel |
Sprache: | eng |
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