Quantum Strategy at Apple Inc

A key aspect of Apple's strategy is the ability to balance intense efficiency in operations (in fact the highest efficiency levels in its peer group), with outstanding serial innovation and addictive product design, both of which command premium pricing and redefine markets. conventional wisdom...

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Veröffentlicht in:	Organizational dynamics 2013-04, Vol.42 (2), p.92-99
1. Verfasser:	Heracleous, Loizos
Format:	Artikel
Sprache:	eng
Schlagworte:	Competitors Innovation Markets Peer groups Premiums Pricing
Online-Zugang:	Volltext
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