Is the culture-emotion fit always important?: Self-regulatory emotions in ethnic food consumption
This study answers whether or not an ethnic food restaurant is better off when promoting culturally congruent emotions, or incongruent but context-specific emotions. Using self regulatory fit as the theoretical frame, this study confirms that culturally congruent emotions lead to higher satisfaction...
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| Veröffentlicht in: | Journal of business research 2013-08, Vol.66 (8), p.983-988 |
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| container_end_page | 988 |
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| container_issue | 8 |
| container_start_page | 983 |
| container_title | Journal of business research |
| container_volume | 66 |
| creator | Bu, Kyunghee Kim, Donghoon Son, Jungmin |
| description | This study answers whether or not an ethnic food restaurant is better off when promoting culturally congruent emotions, or incongruent but context-specific emotions. Using self regulatory fit as the theoretical frame, this study confirms that culturally congruent emotions lead to higher satisfaction. However, it also evidences the homogenization of promotional emotions in ethnic food consumption context across cultures. The moderating role of involvement on satisfaction leads to a discussion on the interplay of local context and global content. [PUBLICATION ABSTRACT] |
| doi_str_mv | 10.1016/j.jbusres.2011.12.021 |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 0148-2963 |
| ispartof | Journal of business research, 2013-08, Vol.66 (8), p.983-988 |
| issn | 0148-2963 1873-7978 |
| language | eng |
| recordid | cdi_proquest_miscellaneous_1428511655 |
| source | Elsevier ScienceDirect Journals |
| subjects | Cultural differences Customer satisfaction Diet Emotions Ethnic foods Food consumption Hotel industry Public relations Restaurants Self control Studies |
| title | Is the culture-emotion fit always important?: Self-regulatory emotions in ethnic food consumption |
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