Transformative service research: An agenda for the future

This article conceptualizes and presents a research agenda for the emerging area of transformative service research, which lies at the intersection of service research and transformative consumer research and focuses on well-being outcomes related to service and services. A conceptual framework prov...

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Veröffentlicht in:Journal of business research 2013-08, Vol.66 (8), p.1203-1210
Hauptverfasser: Anderson, Laurel, Ostrom, Amy L., Corus, Canan, Fisk, Raymond P., Gallan, Andrew S., Giraldo, Mario, Mende, Martin, Mulder, Mark, Rayburn, Steven W., Rosenbaum, Mark S., Shirahada, Kunio, Williams, Jerome D.
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Sprache:eng
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