To be or not to be green: Exploring individualism and collectivism as antecedents of environmental behavior
Sustainability and environmental initiatives continue to receive an increasing amount of attention, both within the corporate, consumer, and individual domains of behavior. As individuals act on their environmental interests, or lack thereof, it is incumbent upon researchers to continue delineating...
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| Veröffentlicht in: | Journal of business research 2013-08, Vol.66 (8), p.1052-1059 |
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| container_end_page | 1059 |
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| container_issue | 8 |
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| container_title | Journal of business research |
| container_volume | 66 |
| creator | Cho, Yoon-Na Thyroff, Anastasia Rapert, Molly I. Park, Seong-Yeon Lee, Hyun Ju |
| description | Sustainability and environmental initiatives continue to receive an increasing amount of attention, both within the corporate, consumer, and individual domains of behavior. As individuals act on their environmental interests, or lack thereof, it is incumbent upon researchers to continue delineating factors that may influence the commitment and behaviors that take place. To this end, this research effort capitalizes on the long history of cultural orientation, examining the influence of individualism and collectivism as antecedents to perceived consumer effectiveness (PCE), environmental attitude, and environmental commitment. Utilizing cross-cultural data drawn from South Korea and the United States, the empirical results provide support for horizontal collectivism and vertical individualism as important influencers of perceived consumer effectiveness. In turn, PCE positively affects environmental attitude which results in pro-environmental commitment manifested in specific behavioral intentions. |
| doi_str_mv | 10.1016/j.jbusres.2012.08.020 |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 0148-2963 |
| ispartof | Journal of business research, 2013-08, Vol.66 (8), p.1052-1059 |
| issn | 0148-2963 1873-7978 |
| language | eng |
| recordid | cdi_proquest_miscellaneous_1428510422 |
| source | Elsevier ScienceDirect Journals Complete |
| subjects | Collectivism Consumer behavior Cross cultural studies Cross-cultural Cross-cultural analysis Environmental attitude Environmental commitment Environmental protection Experimental methods Individualism International comparisons Perceived consumer effectiveness Pollution control South Korea Studies Sustainability Sustainable development U.S.A |
| title | To be or not to be green: Exploring individualism and collectivism as antecedents of environmental behavior |
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