1+1 does not always equal value creation: The case of YouTube

Early services literature and the original service-dominant logic (SDL) work of Vargo and Lush (Journal of Marketing 68(1):1–17, 2004a) have suggested a dyadic customer and company relationship in the value creation process. While extant literature increasingly acknowledges more complex relationship...

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Veröffentlicht in:	Marketing letters 2013-09, Vol.24 (3), p.311-321
Hauptverfasser:	Kuppelwieser, Volker G., Simpson, Merlin C., Chiummo, Gabriel
Format:	Artikel
Sprache:	eng
Schlagworte:	Business and Management Business structures Community structure Consumer goods Consumers Customer relations Customer services Customers Hotels Marketing Network analysis Online communities Online entertainment Roles Service industry Social networks Studies Uploading Value Value added Value creation Value proposition Video sharing Websites
Online-Zugang:	Volltext
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