THE INFLUENCE OF VALUE ON LOYALTY IN THE SUPERMARKET INDUSTRY
The advent of service-dominant logic has led to increasing attention being given to value experienced by customers in the marketing literature. Customers' shopping value is multidimensional and consists of two dimensions, namely utilitarian value and hedonic value. The main objective of this st...
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| Veröffentlicht in: | Acta oeconomica 2013-06, Vol.63 (2), p.185-200 |
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| container_title | Acta oeconomica |
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| creator | TERBLANCHE, Nic S. |
| description | The advent of service-dominant logic has led to increasing attention being given to value experienced by customers in the marketing literature. Customers' shopping value is multidimensional and consists of two dimensions, namely utilitarian value and hedonic value. The main objective of this study was to determine whether selected constructs impact on value and whether value impacts on loyalty amongst customers of a firm operating in the South African supermarket industry. The findings indicate that satisfaction has the strongest relationship with utilitarian value, which, in turn, has a strong relationship with customer loyalty. More loyalty will not result from an increase in the hedonic value that a supermarket customer experiences, regardless of an enhanced shopping experience. |
| doi_str_mv | 10.1556/AOecon.63.2013.2.3 |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 0001-6373 |
| ispartof | Acta oeconomica, 2013-06, Vol.63 (2), p.185-200 |
| issn | 0001-6373 1588-2659 |
| language | eng |
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| source | JSTOR |
| subjects | Brand loyalty Brands Consumer behaviour Customer satisfaction Customers Loyalty Marketing Merchandise Retail industries Retail stores Shopping South Africa Supermarkets Utilitarianism Value |
| title | THE INFLUENCE OF VALUE ON LOYALTY IN THE SUPERMARKET INDUSTRY |
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