Symbolic consumption of tourism destination brands

This study investigates the symbolic meaning of tourism destination brands. Specifically, this study examines the relationship between symbolic consumption of tourism destination brands and destination brand loyalty. A structural equation model tests data collected from international tourists (n=361...

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Veröffentlicht in:	Journal of business research 2013-06, Vol.66 (6), p.711-718
Hauptverfasser:	Ekinci, Yuksel, Sirakaya-Turk, Ercan, Preciado, Sandra
Format:	Artikel
Sprache:	eng
Schlagworte:	Africa Brand identification Brand loyalty Brands Consumer behavior Consumer behaviour Destination brands Life styles Lifestyle-congruence Loyalty Mathematical models Self-congruence Social identification Studies Tourism Western Europe
Online-Zugang:	Volltext
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