Symbolic consumption of tourism destination brands
This study investigates the symbolic meaning of tourism destination brands. Specifically, this study examines the relationship between symbolic consumption of tourism destination brands and destination brand loyalty. A structural equation model tests data collected from international tourists (n=361...
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| Veröffentlicht in: | Journal of business research 2013-06, Vol.66 (6), p.711-718 |
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| container_end_page | 718 |
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| container_title | Journal of business research |
| container_volume | 66 |
| creator | Ekinci, Yuksel Sirakaya-Turk, Ercan Preciado, Sandra |
| description | This study investigates the symbolic meaning of tourism destination brands. Specifically, this study examines the relationship between symbolic consumption of tourism destination brands and destination brand loyalty. A structural equation model tests data collected from international tourists (n=361) who visited a Mediterranean resort city. The results validate three dimensions of symbolic tourism destination brand—self-congruence, brand identification, and lifestyle-congruence affect destination brand loyalty. Practical and theoretical implications are discussed within the general framework of consumer behavior theory. |
| doi_str_mv | 10.1016/j.jbusres.2011.09.008 |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 0148-2963 |
| ispartof | Journal of business research, 2013-06, Vol.66 (6), p.711-718 |
| issn | 0148-2963 1873-7978 |
| language | eng |
| recordid | cdi_proquest_miscellaneous_1418129019 |
| source | Elsevier ScienceDirect Journals Complete |
| subjects | Africa Brand identification Brand loyalty Brands Consumer behavior Consumer behaviour Destination brands Life styles Lifestyle-congruence Loyalty Mathematical models Self-congruence Social identification Studies Tourism Western Europe |
| title | Symbolic consumption of tourism destination brands |
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