Farm tourism experiences in travel reviews: A cross-comparison of three alternative methods for data analysis

This paper demonstrates three alternative approaches for mining consumer sentiment from large amounts of qualitative data found in online travel reviews. Manual content coding, corpus-based semantic analysis, and stance-shift analysis represent methods varying greatly in both process and output. For...

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Veröffentlicht in:	Journal of business research 2013-06, Vol.66 (6), p.778-785
Hauptverfasser:	Capriello, Antonella, Mason, Peyton R., Davis, Boyd, Crotts, John C.
Format:	Artikel
Sprache:	eng
Schlagworte:	Agricultural industry Corpus-based semantic analysis Customer satisfaction Data mining Farm tourism Farms Manual content coding Market strategy Marketing Public relations Semantics Stance-shift analysis Studies Tourism Travel review U.S.A United Kingdom Western Europe
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