The impact of electronic word-of-mouth communication: A literature analysis and integrative model

The notion of electronic word-of-mouth (eWOM) communication has received considerable attention in both business and academic communities. Numerous studies have been conducted to examine the effectiveness of eWOM communication. The scope of published studies on the impact of eWOM communication is la...

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Veröffentlicht in:	Decision Support Systems 2012-12, Vol.54 (1), p.461-470
Hauptverfasser:	Cheung, Christy M.K., Thadani, Dimple R.
Format:	Artikel
Sprache:	eng
Schlagworte:	Applied sciences Business Classification Communication Communications systems Communities Computer science control theory systems Computer systems and distributed systems. User interface Consumer behavior Consumer purchase decision Decision support systems Dual-process theory Electronic word‐of‐mouth Electronics eWOM Exact sciences and technology Foundations Fragmentation Impact analysis Interpersonal influence Literature analysis Mathematical models Social communication Software Studies Systematic review Word of mouth advertising
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