Awareness and impact of New York City's graphic point-of-sale tobacco health warning signs

Background To increase knowledge of smoking-related health risks and provide smoking cessation information at the point of sale, in 2009, New York City required the posting of graphic point-of-sale tobacco health warnings in tobacco retailers. This study is the first to evaluate the impact of such a...

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Veröffentlicht in:Tobacco control 2013-05, Vol.22 (e1), p.e51-e56
Hauptverfasser: Coady, Micaela H, Chan, Christina A, Auer, Kari, Farley, Shannon M, Kilgore, Elizabeth A, Kansagra, Susan M
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container_end_page e56
container_issue e1
container_start_page e51
container_title Tobacco control
container_volume 22
creator Coady, Micaela H
Chan, Christina A
Auer, Kari
Farley, Shannon M
Kilgore, Elizabeth A
Kansagra, Susan M
description Background To increase knowledge of smoking-related health risks and provide smoking cessation information at the point of sale, in 2009, New York City required the posting of graphic point-of-sale tobacco health warnings in tobacco retailers. This study is the first to evaluate the impact of such a policy in the USA. Methods Cross-sectional street-intercept surveys conducted among adult current smokers and recent quitters before and after signage implementation assessed the awareness and impact of the signs. Approximately 10 street-intercept surveys were conducted at each of 50 tobacco retailers in New York City before and after policy implementation. A total of 1007 adults who were either current smokers or recent quitters were surveyed about the awareness and impact of tobacco health warning signs. Multivariate risk ratios (RR) were calculated to estimate awareness and impact of the signs. Results Most participants (86%) were current smokers, and the sample was 28% African–American, 32% Hispanic/Latino and 27% non-Hispanic white. Awareness of tobacco health warning signs more than doubled after the policy implementation (adjusted RR =2.01, 95% CI 1.74 to 2.33). Signage posting was associated with an 11% increase in the extent to which signs made respondents think about quitting smoking (adjusted RR =1.11, 95% CI 1.01 to 1.22). Conclusions A policy requiring tobacco retailers to display graphic health warning signs increased awareness of health risks of smoking and stimulated thoughts about quitting smoking. Additional research aimed at evaluating the effect of tobacco control measures in the retail environment is necessary to provide further rationale for implementing these changes.
doi_str_mv 10.1136/tobaccocontrol-2011-050261
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This study is the first to evaluate the impact of such a policy in the USA. Methods Cross-sectional street-intercept surveys conducted among adult current smokers and recent quitters before and after signage implementation assessed the awareness and impact of the signs. Approximately 10 street-intercept surveys were conducted at each of 50 tobacco retailers in New York City before and after policy implementation. A total of 1007 adults who were either current smokers or recent quitters were surveyed about the awareness and impact of tobacco health warning signs. Multivariate risk ratios (RR) were calculated to estimate awareness and impact of the signs. Results Most participants (86%) were current smokers, and the sample was 28% African–American, 32% Hispanic/Latino and 27% non-Hispanic white. Awareness of tobacco health warning signs more than doubled after the policy implementation (adjusted RR =2.01, 95% CI 1.74 to 2.33). Signage posting was associated with an 11% increase in the extent to which signs made respondents think about quitting smoking (adjusted RR =1.11, 95% CI 1.01 to 1.22). Conclusions A policy requiring tobacco retailers to display graphic health warning signs increased awareness of health risks of smoking and stimulated thoughts about quitting smoking. Additional research aimed at evaluating the effect of tobacco control measures in the retail environment is necessary to provide further rationale for implementing these changes.</description><identifier>ISSN: 0964-4563</identifier><identifier>EISSN: 1468-3318</identifier><identifier>DOI: 10.1136/tobaccocontrol-2011-050261</identifier><identifier>PMID: 22730446</identifier><language>eng</language><publisher>England: BMJ Publishing Group Ltd</publisher><subject>Adult ; Adults ; advertising and promotion ; cessation ; Cigarettes ; Commerce ; Cross-Sectional Studies ; Female ; graphic health warnings ; Health Knowledge, Attitudes, Practice ; Health Policy ; Health Promotion - methods ; Health risk assessment ; Health risks ; Humans ; Male ; Middle Aged ; New York City ; Pharmacy ; Polls &amp; surveys ; prevention ; Product Labeling ; Psychometrics ; public policy ; Retail stores ; Signs ; Smoking ; Smoking - adverse effects ; Smoking - psychology ; Smoking cessation ; Smoking Cessation - methods ; Smoking Cessation - psychology ; Smoking Prevention ; Social Control Policies ; Socioeconomic Factors ; Supermarkets ; Tobacco ; Tobacco Products - adverse effects</subject><ispartof>Tobacco control, 2013-05, Vol.22 (e1), p.e51-e56</ispartof><rights>Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://group.bmj.com/group/rights-licensing/permissions</rights><rights>Copyright: 2013 Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://group.bmj.com/group/rights-licensing/permissions</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-b464t-1efb78b280f4782c16e2d99c04bdad035cb81c74ea7832b3df88a4669d9cab4e3</citedby><cites>FETCH-LOGICAL-b464t-1efb78b280f4782c16e2d99c04bdad035cb81c74ea7832b3df88a4669d9cab4e3</cites></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktopdf>$$Uhttps://tobaccocontrol.bmj.com/content/22/e1/e51.full.pdf$$EPDF$$P50$$Gbmj$$H</linktopdf><linktohtml>$$Uhttps://tobaccocontrol.bmj.com/content/22/e1/e51.full$$EHTML$$P50$$Gbmj$$H</linktohtml><link.rule.ids>114,115,314,780,784,3187,23562,27915,27916,77361,77392</link.rule.ids><backlink>$$Uhttps://www.ncbi.nlm.nih.gov/pubmed/22730446$$D View this record in MEDLINE/PubMed$$Hfree_for_read</backlink></links><search><creatorcontrib>Coady, Micaela H</creatorcontrib><creatorcontrib>Chan, Christina A</creatorcontrib><creatorcontrib>Auer, Kari</creatorcontrib><creatorcontrib>Farley, Shannon M</creatorcontrib><creatorcontrib>Kilgore, Elizabeth A</creatorcontrib><creatorcontrib>Kansagra, Susan M</creatorcontrib><title>Awareness and impact of New York City's graphic point-of-sale tobacco health warning signs</title><title>Tobacco control</title><addtitle>Tob Control</addtitle><description>Background To increase knowledge of smoking-related health risks and provide smoking cessation information at the point of sale, in 2009, New York City required the posting of graphic point-of-sale tobacco health warnings in tobacco retailers. This study is the first to evaluate the impact of such a policy in the USA. Methods Cross-sectional street-intercept surveys conducted among adult current smokers and recent quitters before and after signage implementation assessed the awareness and impact of the signs. Approximately 10 street-intercept surveys were conducted at each of 50 tobacco retailers in New York City before and after policy implementation. A total of 1007 adults who were either current smokers or recent quitters were surveyed about the awareness and impact of tobacco health warning signs. Multivariate risk ratios (RR) were calculated to estimate awareness and impact of the signs. Results Most participants (86%) were current smokers, and the sample was 28% African–American, 32% Hispanic/Latino and 27% non-Hispanic white. Awareness of tobacco health warning signs more than doubled after the policy implementation (adjusted RR =2.01, 95% CI 1.74 to 2.33). Signage posting was associated with an 11% increase in the extent to which signs made respondents think about quitting smoking (adjusted RR =1.11, 95% CI 1.01 to 1.22). Conclusions A policy requiring tobacco retailers to display graphic health warning signs increased awareness of health risks of smoking and stimulated thoughts about quitting smoking. 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This study is the first to evaluate the impact of such a policy in the USA. Methods Cross-sectional street-intercept surveys conducted among adult current smokers and recent quitters before and after signage implementation assessed the awareness and impact of the signs. Approximately 10 street-intercept surveys were conducted at each of 50 tobacco retailers in New York City before and after policy implementation. A total of 1007 adults who were either current smokers or recent quitters were surveyed about the awareness and impact of tobacco health warning signs. Multivariate risk ratios (RR) were calculated to estimate awareness and impact of the signs. Results Most participants (86%) were current smokers, and the sample was 28% African–American, 32% Hispanic/Latino and 27% non-Hispanic white. Awareness of tobacco health warning signs more than doubled after the policy implementation (adjusted RR =2.01, 95% CI 1.74 to 2.33). Signage posting was associated with an 11% increase in the extent to which signs made respondents think about quitting smoking (adjusted RR =1.11, 95% CI 1.01 to 1.22). Conclusions A policy requiring tobacco retailers to display graphic health warning signs increased awareness of health risks of smoking and stimulated thoughts about quitting smoking. Additional research aimed at evaluating the effect of tobacco control measures in the retail environment is necessary to provide further rationale for implementing these changes.</abstract><cop>England</cop><pub>BMJ Publishing Group Ltd</pub><pmid>22730446</pmid><doi>10.1136/tobaccocontrol-2011-050261</doi></addata></record>
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subjects Adult
Adults
advertising and promotion
cessation
Cigarettes
Commerce
Cross-Sectional Studies
Female
graphic health warnings
Health Knowledge, Attitudes, Practice
Health Policy
Health Promotion - methods
Health risk assessment
Health risks
Humans
Male
Middle Aged
New York City
Pharmacy
Polls & surveys
prevention
Product Labeling
Psychometrics
public policy
Retail stores
Signs
Smoking
Smoking - adverse effects
Smoking - psychology
Smoking cessation
Smoking Cessation - methods
Smoking Cessation - psychology
Smoking Prevention
Social Control Policies
Socioeconomic Factors
Supermarkets
Tobacco
Tobacco Products - adverse effects
title Awareness and impact of New York City's graphic point-of-sale tobacco health warning signs
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