A Dual Model of Entertainment-Based and Community-Based Mechanisms to Explore Continued Participation in Online Entertainment Communities

Online entertainment communities have exploded in popularity and drawn attention from researchers. However, few studies have investigated what leads people to remain active in such communities at the postadoption stage. We proposed and tested a dual model of entertainment-based and community-based m...

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Veröffentlicht in:Cyberpsychology, behavior and social networking behavior and social networking, 2013-05, Vol.16 (5), p.378-384
Hauptverfasser: Deng, Yun, Hou, Jinghui, Ma, Xiao, Cai, Shuqin
Format: Artikel
Sprache:eng
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