Effects of attribute and valence of e-WOM on message adoption: Moderating roles of subjective knowledge and regulatory focus

► Previous studies of e-WOM such as review valence result in inconsistent conclusions. ► Research for effects produced by different review attributes is under-researched. ► An experiment shows that objective and negative online reviews have an impact on credibility. ► Subjective knowledge has a mode...

Ausführliche Beschreibung

Gespeichert in:

Bibliographische Detailangaben
Veröffentlicht in:	Computers in human behavior 2012-09, Vol.28 (5), p.1974-1984
Hauptverfasser:	Lee, Kyung-Tag, Koo, Dong-Mo
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising. Marketing. Consume behavior Applied psychology Biological and medical sciences Computer simulation Fundamental and applied biological sciences. Psychology Human behavior Mathematical models Messages On-line systems Online Online review Psychology. Psychoanalysis. Psychiatry Psychology. Psychophysiology Regulatory focus Review attribute Review credibility Review valence Students Subjective knowledge
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Schreiben Sie den ersten Kommentar!