Continuance of mHealth services at the bottom of the pyramid: the roles of service quality and trust

Continued usage of information systems (or, IS continuance) has proven to be a critical success parameter for ICT implementation at the top of the global economic pyramid. However, there are few studies which have explored continued IS usage at the bottom of the economic pyramid (BOP) though it repr...

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Veröffentlicht in:Electronic markets 2013-03, Vol.23 (1), p.29-47
Hauptverfasser: Akter, Shahriar, Ray, Pradeep, D’Ambra, John
Format: Artikel
Sprache:eng
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