Mood and social presence on consumer purchase behaviour in C2C E-commerce in Chinese culture

While the importance of mood and emotion has been recognized in Information Systems research, they have been studied only tangentially. To explore the influence of mood and social presence on consumer purchase behaviour in consumer-to-consumer (C2C) e-Commerce, a lab experiment with 200 participants...

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Veröffentlicht in:	Electronic markets 2012-09, Vol.22 (3), p.143-154
Hauptverfasser:	Zhang, Hanpeng, Lu, Yong, Shi, Xiaoli, Tang, Zongming, Zhao, Zhijian
Format:	Artikel
Sprache:	eng
Schlagworte:	Affect (Psychology) Behavior Business and Management China Chinese culture Consumer behavior Consumers Culture Decision making e-Commerce/e-business Electronic commerce Electronics Emotions General Research Individualism Influence Information systems Internet IT in Business Mood Moods National culture Purchase intention Social networks Studies Technology Acceptance Model Uncertainty Websites Willingness to pay
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