Resistance to persuasion in an anti-consumption context: Biased assimilation of positive product information

ABSTRACT This study investigates the role of biased assimilation processes as cognitive defense mechanisms facilitating resistance to counter‐attitudinal persuasive messages. Research is conducted in an anti‐consumption context, focusing on consumers with negative attitudes toward frozen food produc...

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Veröffentlicht in:	Journal of consumer behaviour 2013-03, Vol.12 (2), p.93-101
Hauptverfasser:	Dursun, Inci, Kabadayi, Ebru Tümer
Format:	Artikel
Sprache:	eng
Schlagworte:	Assimilation Attitude change Bias Consumer attitudes Consumer behaviour Consumer information Consumer preferences Consumption Defense mechanisms Food products Frozen foods Social assimilation Studies
Online-Zugang:	Volltext
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