Corporative social responsibilities perceptions: an aproximation through Spanish university students’ values

Examining university students’ values and perceptions of Social Corporative Responsibility (CSR) are one area that could lead to a better understanding of European university students’ behaviour to social initiatives offered by the firms, and the socialization that their academic institutions collaborate to generate in their students. The purpose of this study is to respond the following research questions: (a) what is the university students’ value structure?; (b) what are the perceptions of students about the CSR performance?; (c) how do personal values affect the perceptions of students’ CSR?; And (d) what is the relationship between CSR perception and the background variables? A sample of 1,060 university students from Social Sciences and statistical methods as multidimensional scaling, cluster analysis, and categorical principal component analysis have been used. Through the findings, this paper expects to highlight that the education in values and social responsibility is relevance not only for Society but also for Companies and even more High-Education Institutions.