Brand Revolution: Rethinking Brand Identity

01 02 THE BRAND REVOLUTION IS COMING! Marie-Claude Sicard's seminal guide to marketing breaks down the myths and assumptions surrounding brand management and provides a fascinating perspective from a leader in the field. Drawing on the expertise which has seen her rise to the top of internation...

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Bibliographische Detailangaben
1. Verfasser:	Sicard, M
Format:	Buch
Sprache:	eng
Schlagworte:	Branding Branding (Marketing) Brands BUSINESS & ECONOMICS Business and Management Business strategy Business Strategy/Leadership Conceptualization Consumption Corporate Communication/Public Relations Industries/Retailing Leaders Management science Markenartikel Marketing Palgrave Business & Management Collection Product management Sales Sales & marketing Sales & Selling Sales/Distribution Strategic management Strategy Trade
Online-Zugang:	Volltext
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