Fuzzy Group Decision-Making for Service Innovations in Quality Function Deployment

Since little effort has been devoted to measuring service management from epistemology perspectives, this study develops a scientific framework for its evaluation. Service management is defined as what is perceived by the tourists and decision makers during the process of service generation and deli...

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Veröffentlicht in:Group decision and negotiation 2012-07, Vol.21 (4), p.495-517
Hauptverfasser: Lin, Ling-Zhong, Huang, Liang-Chih, Yeh, Huery-Ren
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container_title Group decision and negotiation
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creator Lin, Ling-Zhong
Huang, Liang-Chih
Yeh, Huery-Ren
description Since little effort has been devoted to measuring service management from epistemology perspectives, this study develops a scientific framework for its evaluation. Service management is defined as what is perceived by the tourists and decision makers during the process of service generation and delivery processes. This in turn depends on the service conditions experienced during the process and at the accommodation. The study uses fuzzy group decision-making and a Quality Function Deployment method to analyze various service evaluation criteria. It further considers the possibility of “Fuzzy Sets” in making subjective judgments, and applies a Fuzzy-based decision-making method to evaluate service management.
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subjects Biological and Physical Anthropology
Business and Management
Customer services
Decision making
Decision making models
Epistemology
Evaluation
Fuzzy logic
Fuzzy sets
Group decision making
Innovations
Linguistics
Management
Management decisions
Marketing
Product development
Quality control
Quality Function Deployment
Quality of service
Service design
Service industry
Studies
Tourism
title Fuzzy Group Decision-Making for Service Innovations in Quality Function Deployment
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