Knowledge discovery of weighted RFM sequential patterns from customer sequence databases

► This study includes the concepts of RFM analysis in the sequential pattern mining. ► An algorithm is developed to discover patterns with high R, F, and M scores. ► Results show that the method is efficient and can discover more valuable patterns. In today's business environment, there is trem...

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Veröffentlicht in:	The Journal of systems and software 2013-03, Vol.86 (3), p.779-788
Hauptverfasser:	Hu, Ya-Han, Huang, Tony Cheng-Kui, Kao, Yu-Hua
Format:	Artikel
Sprache:	eng
Schlagworte:	Algorithms Business Computer programs Constraint-based mining Customer relationship management Customer services Data mining Decision making Market strategy Marketing RFM analysis Sequential patterns Software Strategy Studies
Online-Zugang:	Volltext
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