Diversity in teams and the success of cultural products
This study investigates what is necessary to create successful intercultural motion pictures. We test hypotheses on the effects of (1) the production team and the cast composition (team members' cultural backgrounds, industry tenure, social networks, education, star status, age, and gender) and...
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| Veröffentlicht in: | Journal of cultural economics 2013-02, Vol.37 (1), p.61-86 |
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| container_title | Journal of cultural economics |
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| creator | Meiseberg, Brinja Ehrmann, Thomas |
| description | This study investigates what is necessary to create successful intercultural motion pictures. We test hypotheses on the effects of (1) the production team and the cast composition (team members' cultural backgrounds, industry tenure, social networks, education, star status, age, and gender) and (2) film characteristics (set locations, movie genre) on the overall performance of German movies at home and abroad. The empirical results demonstrate that offering cultural familiarity (teams from a diverse cultural background, international settings) provides a sense of familiarity to audiences outside the domestic market and enhances the performance of the film abroad. Yet, domestic success depends on different factors. These issues are underexplored because producers can rarely build on systematic research when attempting to customize films to different cultural settings. The paper shows how to target international audiences more effectively. |
| doi_str_mv | 10.1007/s10824-012-9173-7 |
| format | Article |
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| source | Jstor Complete Legacy; Springer Nature - Complete Springer Journals |
| subjects | Actors Arts Audience Audiences Connectivity Cultural diversity Cultural Economics Culture Domestic markets Economic Policy Economics Economics and Finance Economics of culture Exports Film criticism Film industry Film producers Hypotheses International markets Market shares Marketing Microeconomics Motion picture directors & producers Motion picture industry Movies Music Original Article Producers Product development Regional and Cultural Studies Social networks Statistical analysis Strategic management Success Teams |
| title | Diversity in teams and the success of cultural products |
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