Facebook Is an Effective Strategy to Recruit Low-income Women to Online Nutrition Education
Abstract Objective Nutrition education research recruitment expense and effort are substantial; sample selection is crucial for intervention assessment. Effectiveness and cost of Facebook to recruit low-income women to an online nutrition program were examined, including biopsychosocial characterist...
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| Veröffentlicht in: | Journal of nutrition education and behavior 2013, Vol.45 (1), p.69-76 |
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| creator | Lohse, Barbara, PhD, RD, LDN |
| description | Abstract Objective Nutrition education research recruitment expense and effort are substantial; sample selection is crucial for intervention assessment. Effectiveness and cost of Facebook to recruit low-income women to an online nutrition program were examined, including biopsychosocial characteristics of Facebook responders. Methods An ad appeared on the Facebook page of low-income women, 18-45 years old, living in Pennsylvania to invite access to an online nutrition program. Eligible persons completed surveys about food-related behaviors including eating competence, food security, and assistance program use. Results Of 465 people who clicked on the ad, 81 completed the eligibility survey, and 62 were eligible; 52 completed a preprogram survey. Completers were mostly white (79%), overweight/obese (mean body mass index 36.2 ± 12.9), and not eating competent (75%). Low-income status was identified for 75% (n = 39) of completers. Total recruitment cost over 19 days was $596.71. Conclusions and Implications Facebook appears to be an effective tool to recruit low-income women to nutrition education projects. |
| doi_str_mv | 10.1016/j.jneb.2012.06.006 |
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Effectiveness and cost of Facebook to recruit low-income women to an online nutrition program were examined, including biopsychosocial characteristics of Facebook responders. Methods An ad appeared on the Facebook page of low-income women, 18-45 years old, living in Pennsylvania to invite access to an online nutrition program. Eligible persons completed surveys about food-related behaviors including eating competence, food security, and assistance program use. Results Of 465 people who clicked on the ad, 81 completed the eligibility survey, and 62 were eligible; 52 completed a preprogram survey. Completers were mostly white (79%), overweight/obese (mean body mass index 36.2 ± 12.9), and not eating competent (75%). Low-income status was identified for 75% (n = 39) of completers. Total recruitment cost over 19 days was $596.71. Conclusions and Implications Facebook appears to be an effective tool to recruit low-income women to nutrition education projects.</description><identifier>ISSN: 1499-4046</identifier><identifier>EISSN: 1878-2620</identifier><identifier>EISSN: 1708-8259</identifier><identifier>DOI: 10.1016/j.jneb.2012.06.006</identifier><identifier>PMID: 23305805</identifier><identifier>CODEN: JNUEBX</identifier><language>eng</language><publisher>United States: Elsevier Inc</publisher><subject>Adolescent ; Adult ; Biological and medical sciences ; Body Composition ; Community Participation ; Computer Mediated Communication ; Cost Effectiveness ; Diet - psychology ; Eligibility ; Facebook ; Feeding Behavior - psychology ; Female ; Females ; Food ; Food Preferences - psychology ; Gastroenterology and Hepatology ; Health Behavior ; Health education ; Humans ; Internal Medicine ; Internet ; Intervention ; Low Income ; Low income groups ; Medical sciences ; Miscellaneous ; Nutrition ; nutrition education ; Nutrition Instruction ; Nutritional Sciences - education ; Obesity ; Online Courses ; Pennsylvania ; Poverty ; Public Assistance ; Public health. Hygiene ; Public health. Hygiene-occupational medicine ; Recruitment ; research recruitment ; Social Media ; social network ; Social Networks ; Surveys ; Welfare Services ; Women ; Young Adult</subject><ispartof>Journal of nutrition education and behavior, 2013, Vol.45 (1), p.69-76</ispartof><rights>Society for Nutrition Education and Behavior</rights><rights>2013 Society for Nutrition Education and Behavior</rights><rights>Copyright © 2013 Society for Nutrition Education and Behavior. Published by Elsevier Inc. 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Effectiveness and cost of Facebook to recruit low-income women to an online nutrition program were examined, including biopsychosocial characteristics of Facebook responders. Methods An ad appeared on the Facebook page of low-income women, 18-45 years old, living in Pennsylvania to invite access to an online nutrition program. Eligible persons completed surveys about food-related behaviors including eating competence, food security, and assistance program use. Results Of 465 people who clicked on the ad, 81 completed the eligibility survey, and 62 were eligible; 52 completed a preprogram survey. Completers were mostly white (79%), overweight/obese (mean body mass index 36.2 ± 12.9), and not eating competent (75%). Low-income status was identified for 75% (n = 39) of completers. Total recruitment cost over 19 days was $596.71. Conclusions and Implications Facebook appears to be an effective tool to recruit low-income women to nutrition education projects.</description><subject>Adolescent</subject><subject>Adult</subject><subject>Biological and medical sciences</subject><subject>Body Composition</subject><subject>Community Participation</subject><subject>Computer Mediated Communication</subject><subject>Cost Effectiveness</subject><subject>Diet - psychology</subject><subject>Eligibility</subject><subject>Facebook</subject><subject>Feeding Behavior - psychology</subject><subject>Female</subject><subject>Females</subject><subject>Food</subject><subject>Food Preferences - psychology</subject><subject>Gastroenterology and Hepatology</subject><subject>Health Behavior</subject><subject>Health education</subject><subject>Humans</subject><subject>Internal Medicine</subject><subject>Internet</subject><subject>Intervention</subject><subject>Low Income</subject><subject>Low income groups</subject><subject>Medical sciences</subject><subject>Miscellaneous</subject><subject>Nutrition</subject><subject>nutrition education</subject><subject>Nutrition Instruction</subject><subject>Nutritional Sciences - education</subject><subject>Obesity</subject><subject>Online Courses</subject><subject>Pennsylvania</subject><subject>Poverty</subject><subject>Public Assistance</subject><subject>Public health. 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Hygiene-occupational medicine</subject><subject>Recruitment</subject><subject>research recruitment</subject><subject>Social Media</subject><subject>social network</subject><subject>Social Networks</subject><subject>Surveys</subject><subject>Welfare Services</subject><subject>Women</subject><subject>Young Adult</subject><issn>1499-4046</issn><issn>1878-2620</issn><issn>1708-8259</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2013</creationdate><recordtype>article</recordtype><sourceid>EIF</sourceid><recordid>eNp9klGL1DAQx4so3nn6BQSlIIIvrZM0SVsQQY49PVk88BQffAhpOpHsdZszaU_22ztl1zu4B1-Sgf9vJpP_TJY9Z1AyYOrtptyM2JUcGC9BlQDqQXbMmropuOLwkGLRtoUAoY6yJyltAJjk0D7OjnhVgWxAHmc_z4zFLoSr_DzlZsxXzqGd_A3ml1M0E_7a5VPIv6KNs5_ydfhT-NGGLeY_6BgX7WIc_Ij5l3mKfvKBSvSzNUv0NHvkzJDw2eE-yb6frb6dfirWFx_PTz-sCytaNhXCKWSi442rWtl3tsaauarmylhrFFqQKCQXFW8bWUvlOOuYdE7UTEFvhK1Osjf7utcx_J4xTXrrk8VhMCOGOWnG60rwtmZA6Kt76CbMcaTuiFJNLSVrFVF8T9kYUoro9HX0WxN3moFerNcbvVivF-s1KE3WU9LLQ-m522J_m_LPawJeHwCTrBlcNKP16Y5rACR9lLgXew6jt7fy6jMjvWUV6e8OOnl64zHqZD2OFnsfaXa6D_7_fb6_l25pgJ46usIdpjs_dKIcfbks0bJDjNP7IKD6CzZ8vg0</recordid><startdate>2013</startdate><enddate>2013</enddate><creator>Lohse, Barbara, PhD, RD, LDN</creator><general>Elsevier Inc</general><general>Elsevier</general><general>Elsevier Limited</general><scope>7SW</scope><scope>BJH</scope><scope>BNH</scope><scope>BNI</scope><scope>BNJ</scope><scope>BNO</scope><scope>ERI</scope><scope>PET</scope><scope>REK</scope><scope>WWN</scope><scope>IQODW</scope><scope>CGR</scope><scope>CUY</scope><scope>CVF</scope><scope>ECM</scope><scope>EIF</scope><scope>NPM</scope><scope>AAYXX</scope><scope>CITATION</scope><scope>K9.</scope><scope>NAPCQ</scope><scope>7X8</scope></search><sort><creationdate>2013</creationdate><title>Facebook Is an Effective Strategy to Recruit Low-income Women to Online Nutrition Education</title><author>Lohse, Barbara, PhD, RD, LDN</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c491t-4f6e14b28f395dbc7e71f3726acca6ec05e452432985756f21b15ff47160da4c3</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2013</creationdate><topic>Adolescent</topic><topic>Adult</topic><topic>Biological and medical sciences</topic><topic>Body Composition</topic><topic>Community Participation</topic><topic>Computer Mediated Communication</topic><topic>Cost Effectiveness</topic><topic>Diet - psychology</topic><topic>Eligibility</topic><topic>Facebook</topic><topic>Feeding Behavior - psychology</topic><topic>Female</topic><topic>Females</topic><topic>Food</topic><topic>Food Preferences - psychology</topic><topic>Gastroenterology and Hepatology</topic><topic>Health Behavior</topic><topic>Health education</topic><topic>Humans</topic><topic>Internal Medicine</topic><topic>Internet</topic><topic>Intervention</topic><topic>Low Income</topic><topic>Low income groups</topic><topic>Medical sciences</topic><topic>Miscellaneous</topic><topic>Nutrition</topic><topic>nutrition education</topic><topic>Nutrition Instruction</topic><topic>Nutritional Sciences - education</topic><topic>Obesity</topic><topic>Online Courses</topic><topic>Pennsylvania</topic><topic>Poverty</topic><topic>Public Assistance</topic><topic>Public health. 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Hygiene-occupational medicine</topic><topic>Recruitment</topic><topic>research recruitment</topic><topic>Social Media</topic><topic>social network</topic><topic>Social Networks</topic><topic>Surveys</topic><topic>Welfare Services</topic><topic>Women</topic><topic>Young Adult</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Lohse, Barbara, PhD, RD, LDN</creatorcontrib><collection>ERIC</collection><collection>ERIC (Ovid)</collection><collection>ERIC</collection><collection>ERIC</collection><collection>ERIC (Legacy Platform)</collection><collection>ERIC( SilverPlatter )</collection><collection>ERIC</collection><collection>ERIC PlusText (Legacy Platform)</collection><collection>Education Resources Information Center (ERIC)</collection><collection>ERIC</collection><collection>Pascal-Francis</collection><collection>Medline</collection><collection>MEDLINE</collection><collection>MEDLINE (Ovid)</collection><collection>MEDLINE</collection><collection>MEDLINE</collection><collection>PubMed</collection><collection>CrossRef</collection><collection>ProQuest Health & Medical Complete (Alumni)</collection><collection>Nursing & Allied Health Premium</collection><collection>MEDLINE - Academic</collection><jtitle>Journal of nutrition education and behavior</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Lohse, Barbara, PhD, RD, LDN</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><ericid>EJ1005913</ericid><atitle>Facebook Is an Effective Strategy to Recruit Low-income Women to Online Nutrition Education</atitle><jtitle>Journal of nutrition education and behavior</jtitle><addtitle>J Nutr Educ Behav</addtitle><date>2013</date><risdate>2013</risdate><volume>45</volume><issue>1</issue><spage>69</spage><epage>76</epage><pages>69-76</pages><issn>1499-4046</issn><eissn>1878-2620</eissn><eissn>1708-8259</eissn><coden>JNUEBX</coden><abstract>Abstract Objective Nutrition education research recruitment expense and effort are substantial; sample selection is crucial for intervention assessment. Effectiveness and cost of Facebook to recruit low-income women to an online nutrition program were examined, including biopsychosocial characteristics of Facebook responders. Methods An ad appeared on the Facebook page of low-income women, 18-45 years old, living in Pennsylvania to invite access to an online nutrition program. Eligible persons completed surveys about food-related behaviors including eating competence, food security, and assistance program use. Results Of 465 people who clicked on the ad, 81 completed the eligibility survey, and 62 were eligible; 52 completed a preprogram survey. Completers were mostly white (79%), overweight/obese (mean body mass index 36.2 ± 12.9), and not eating competent (75%). Low-income status was identified for 75% (n = 39) of completers. Total recruitment cost over 19 days was $596.71. Conclusions and Implications Facebook appears to be an effective tool to recruit low-income women to nutrition education projects.</abstract><cop>United States</cop><pub>Elsevier Inc</pub><pmid>23305805</pmid><doi>10.1016/j.jneb.2012.06.006</doi><tpages>8</tpages></addata></record> |
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| ispartof | Journal of nutrition education and behavior, 2013, Vol.45 (1), p.69-76 |
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| subjects | Adolescent Adult Biological and medical sciences Body Composition Community Participation Computer Mediated Communication Cost Effectiveness Diet - psychology Eligibility Feeding Behavior - psychology Female Females Food Food Preferences - psychology Gastroenterology and Hepatology Health Behavior Health education Humans Internal Medicine Internet Intervention Low Income Low income groups Medical sciences Miscellaneous Nutrition nutrition education Nutrition Instruction Nutritional Sciences - education Obesity Online Courses Pennsylvania Poverty Public Assistance Public health. Hygiene Public health. Hygiene-occupational medicine Recruitment research recruitment Social Media social network Social Networks Surveys Welfare Services Women Young Adult |
| title | Facebook Is an Effective Strategy to Recruit Low-income Women to Online Nutrition Education |
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