New insights into the impact of digital signage as a retail atmospheric tool

ABSTRACT This article investigates the previously little‐researched role of digital signage (DS) in retail atmospherics, using an environmental psychology framework, drawing support from the Limited Capacity Model of Mediated Message Processing (LCM). DS consists of screen displays in public spaces...

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Veröffentlicht in:	Journal of consumer behaviour 2012-11, Vol.11 (6), p.454-466
Hauptverfasser:	Dennis, Charles, Michon, Richard, Brakus, J. JoŠko, Newman, Andrew, Alamanos, Eleftherios
Format:	Artikel
Sprache:	eng
Schlagworte:	Communication Consumer behavior Consumer behaviour Digital electronics Effectiveness studies Employees Environmental psychology Perceptions Psychology Public spaces Questionnaires Retailing Signs
Online-Zugang:	Volltext
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