Capturing business intelligence required for targeted marketing, demonstrating value, and driving process improvement

The University of Wollongong (UOW) in New South Wales, Australia, has undertaken an innovative and collaborative research project to demonstrate the value that can be provided by academic libraries through a tool called the “library cube”. The library cube consists of two major components: a backend...

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Veröffentlicht in:	Library & information science research 2012-10, Vol.34 (4), p.308-316
Hauptverfasser:	Cox, Brian L., Jantti, Margie
Format:	Artikel
Sprache:	eng
Schlagworte:	Academic achievement Academic libraries Data warehouses Evaluation Exact sciences and technology Information and communication sciences Information processing and retrieval Information retrieval. Man machine relationship Information science. Documentation Library and information science. General aspects Sciences and techniques of general use Use Use and user studies. Information needs
Online-Zugang:	Volltext
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