Commodification and Popular Imagery of the Biker in American Culture

Austin et al highlight a result of a long-term ethnographic research project on the nonoutlaw recreational touring motorcycling community. One of their early, unexpected findings was a strong divide within the community, with some members embracing an image of the outlaw biker and others strongly re...

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Veröffentlicht in:	Journal of popular culture 2010-10, Vol.43 (5), p.942-963
Hauptverfasser:	AUSTIN, D. MARK, GAGNE, PATRICIA, OREND, ANGELA
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising America American culture Capitalism Changes Commodification Community Consumption Cultural studies Ethnology Imagery Manufacturing Marketing Media Motorcycles Popular culture Rationalization Social life & customs Social relations Social relations. Intercultural and interethnic relations. Collective identity Social structure and social relations Standardization U.S.A
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