Commodification and Popular Imagery of the Biker in American Culture
Austin et al highlight a result of a long-term ethnographic research project on the nonoutlaw recreational touring motorcycling community. One of their early, unexpected findings was a strong divide within the community, with some members embracing an image of the outlaw biker and others strongly re...
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| Veröffentlicht in: | Journal of popular culture 2010-10, Vol.43 (5), p.942-963 |
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| container_title | Journal of popular culture |
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| creator | AUSTIN, D. MARK GAGNE, PATRICIA OREND, ANGELA |
| description | Austin et al highlight a result of a long-term ethnographic research project on the nonoutlaw recreational touring motorcycling community. One of their early, unexpected findings was a strong divide within the community, with some members embracing an image of the outlaw biker and others strongly resenting and resisting it. As a result of this finding, they sought to learn more about the historical origins of the image and its meaning to contemporary riders. Drawing upon the history of motorcycling, they argue that the present-day surge in the popularity of motorcycles is, in large part, a response to the commodification of a rebellious biker image created in the 1940s, l950s, and 1960s and later amplified by capitalists to sell products to a population in search of adventure and expressions of rebellion. |
| doi_str_mv | 10.1111/j.1540-5931.2010.00781.x |
| format | Article |
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| ispartof | Journal of popular culture, 2010-10, Vol.43 (5), p.942-963 |
| issn | 0022-3840 1540-5931 |
| language | eng |
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| source | Wiley Journals |
| subjects | Advertising America American culture Capitalism Changes Commodification Community Consumption Cultural studies Ethnology Imagery Manufacturing Marketing Media Motorcycles Popular culture Rationalization Social life & customs Social relations Social relations. Intercultural and interethnic relations. Collective identity Social structure and social relations Standardization U.S.A |
| title | Commodification and Popular Imagery of the Biker in American Culture |
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