Increasing the Reach of Quitlines Through Active Telephone Recruitment: Do Cold-Called Smokers Differ From Quitline Callers?

Only 1%-7% of smokers use quitlines annually. Active telephone recruitment ("cold calling") can enroll about 50% of community smokers to quitline services. However, whether cold-called smokers' characteristics differ from traditional quitline clients is unknown. To assess whether acti...

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