“Forgotten Heroes and Forgotten Issues”: Business and Trademark History during the Nineteenth Century
This reassessment of the importance of trademarks in business during the nineteenth and early twentieth centuries reveals that the focus by business historians on the beverage and processed-foodstuff industries has resulted in comparative neglect of the textile and metal-fabrication industries. The...
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| Veröffentlicht in: | Business history review 2012, Vol.86 (2), p.261-285 |
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| creator | Higgins, David M. |
| description | This reassessment of the importance of trademarks in business during the nineteenth and early twentieth centuries reveals that the focus by business historians on the beverage and processed-foodstuff industries has resulted in comparative neglect of the textile and metal-fabrication industries. The trademark histories of the latter two show that they followed their own paths, which resulted in their adopting three solutions to trademark issues that differed sharply from the approaches taken by the former two. The textile and metalfabrication sectors participated heavily in the evolution of an international regime to protect intellectual property; featured prominently in the development of patents in trademarks and trade names; and devised unique institutional solutions to the emerging problem of conflicting private marks in the Lancashire cotton-textile and Sheffield edge-tool industries. The history of these two industries indicates that trademark protection was not sufficient to ensure international competitiveness and long-run survival. |
| doi_str_mv | 10.1017/S0007680512000402 |
| format | Article |
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The history of these two industries indicates that trademark protection was not sufficient to ensure international competitiveness and long-run survival.</description><subject>19th century</subject><subject>20th century</subject><subject>Alcoholic beverages</subject><subject>Beer</subject><subject>Beverages</subject><subject>Brands</subject><subject>Brands and Trademarks</subject><subject>Business history</subject><subject>Capitalism</subject><subject>Competitiveness</subject><subject>Cutlery</subject><subject>Food</subject><subject>History</subject><subject>Intangible assets</subject><subject>Intellectual property</subject><subject>Liquor</subject><subject>Monopolistic competition</subject><subject>Multinational corporations</subject><subject>Soft drinks</subject><subject>Special Section: Brands and Trademarks</subject><subject>Studies</subject><subject>Supply chains</subject><subject>Textile industry</subject><subject>Tobacco</subject><subject>Trade</subject><subject>Trade 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| ispartof | Business history review, 2012, Vol.86 (2), p.261-285 |
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| source | Jstor Complete Legacy; Cambridge University Press Journals Complete |
| subjects | 19th century 20th century Alcoholic beverages Beer Beverages Brands Brands and Trademarks Business history Capitalism Competitiveness Cutlery Food History Intangible assets Intellectual property Liquor Monopolistic competition Multinational corporations Soft drinks Special Section: Brands and Trademarks Studies Supply chains Textile industry Tobacco Trade Trade legislation Trade names Trademark law Trademarks Transnationalism Unfair trade laws Victorian period |
| title | “Forgotten Heroes and Forgotten Issues”: Business and Trademark History during the Nineteenth Century |
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