Sport Teams as Promoters of Pro-Environmental Behavior: An Empirical Study

The purpose of this study was to explain the process of how a sport team could induce consumers to engage in proenvironmental behavior. Building on Kelman’s (1958, 1961, 2006) internalization perspective, this study demonstrated that positive environmental practices by a team increased consumer inte...

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Veröffentlicht in:	Journal of sport management 2012-09, Vol.26 (5), p.417-432
Hauptverfasser:	Inoue, Yuhei, Kent, Aubrey
Format:	Artikel
Sprache:	eng
Schlagworte:	Consumer behavior Environmental protection Social responsibility Sports Sports management Studies
Online-Zugang:	Volltext
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