The reverse transfer of innovation of foreign subsidiaries of Brazilian multinationals
► Original survey with foreign subsidiaries of Brazilian multinationals. ► Emerging multinationals are seeking innovation abroad. ► The peculiarities of the reverse transfer of innovation at emerging multinational. This study aims to understand what factors allow the subsidiaries of emerging multina...
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| Veröffentlicht in: | European management journal 2012-06, Vol.30 (3), p.219-231 |
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| container_title | European management journal |
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| creator | Borini, Felipe Mendes de Miranda Oliveira, Moacir Silveira, Franciane Freitas de Oliveira Concer, Ronald |
| description | ► Original survey with foreign subsidiaries of Brazilian multinationals. ► Emerging multinationals are seeking innovation abroad. ► The peculiarities of the reverse transfer of innovation at emerging multinational.
This study aims to understand what factors allow the subsidiaries of emerging multinationals to develop innovations that are used by the parent company, that is, what factors drive reverse innovation. The respondents of the survey were Brazilian multinationals with manufacturing activities or professional services abroad. The study began with a base of 46 Brazilian multinationals operating until 2006. From this base, 30 multinationals agreed to participate in the survey. Overall, they had 93 subsidiaries. From these 93 subsidiaries, 66 foreign subsidiaries answered the questionnaire. The article uses data from these 66 subsidiaries. The hypotheses were tested through the statistical techniques of correlations and multiple linear regressions. The results confirm our five hypotheses with an explanatory power of approximately 76%. Therefore, the results show that the reverse transfer of innovation depends on the strategic orientation of the foreign subsidiary’s R&D function, strong integration (communication) between the parent and its subsidiaries, the entrepreneurial orientation of the company, the subsidiary’s age, and, marginally, entry via greenfield investments. |
| doi_str_mv | 10.1016/j.emj.2012.03.012 |
| format | Article |
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This study aims to understand what factors allow the subsidiaries of emerging multinationals to develop innovations that are used by the parent company, that is, what factors drive reverse innovation. The respondents of the survey were Brazilian multinationals with manufacturing activities or professional services abroad. The study began with a base of 46 Brazilian multinationals operating until 2006. From this base, 30 multinationals agreed to participate in the survey. Overall, they had 93 subsidiaries. From these 93 subsidiaries, 66 foreign subsidiaries answered the questionnaire. The article uses data from these 66 subsidiaries. The hypotheses were tested through the statistical techniques of correlations and multiple linear regressions. The results confirm our five hypotheses with an explanatory power of approximately 76%. Therefore, the results show that the reverse transfer of innovation depends on the strategic orientation of the foreign subsidiary’s R&D function, strong integration (communication) between the parent and its subsidiaries, the entrepreneurial orientation of the company, the subsidiary’s age, and, marginally, entry via greenfield investments.</description><identifier>ISSN: 0263-2373</identifier><identifier>EISSN: 1873-5681</identifier><identifier>DOI: 10.1016/j.emj.2012.03.012</identifier><language>eng</language><publisher>Oxford: Elsevier Ltd</publisher><subject>Age ; Brazil ; Communication ; Emerging economies ; Emerging markets ; Europe ; Foreign investments ; Foreign subsidiaries ; Hypotheses ; Innovation ; Innovations ; Management ; Manufacturing ; Multinational corporations ; Multinational enterprises ; Multinationals ; Research and development ; Reverse transfer of innovation ; Statistical analysis ; Strategic management ; Studies ; Subsidiaries ; Subsidiary ; Surveys ; Technology transfer</subject><ispartof>European management journal, 2012-06, Vol.30 (3), p.219-231</ispartof><rights>2012 Elsevier Ltd</rights><rights>Copyright Pergamon Press Inc. Jun 2012</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c445t-cae4405d12bc94e73829832af642cbbb4f5d09cbdc1628a6c4afce11733b529e3</citedby><cites>FETCH-LOGICAL-c445t-cae4405d12bc94e73829832af642cbbb4f5d09cbdc1628a6c4afce11733b529e3</cites></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktohtml>$$Uhttps://dx.doi.org/10.1016/j.emj.2012.03.012$$EHTML$$P50$$Gelsevier$$H</linktohtml><link.rule.ids>314,780,784,3548,27864,27923,27924,45994</link.rule.ids></links><search><creatorcontrib>Borini, Felipe Mendes</creatorcontrib><creatorcontrib>de Miranda Oliveira, Moacir</creatorcontrib><creatorcontrib>Silveira, Franciane Freitas</creatorcontrib><creatorcontrib>de Oliveira Concer, Ronald</creatorcontrib><title>The reverse transfer of innovation of foreign subsidiaries of Brazilian multinationals</title><title>European management journal</title><description>► Original survey with foreign subsidiaries of Brazilian multinationals. ► Emerging multinationals are seeking innovation abroad. ► The peculiarities of the reverse transfer of innovation at emerging multinational.
This study aims to understand what factors allow the subsidiaries of emerging multinationals to develop innovations that are used by the parent company, that is, what factors drive reverse innovation. The respondents of the survey were Brazilian multinationals with manufacturing activities or professional services abroad. The study began with a base of 46 Brazilian multinationals operating until 2006. From this base, 30 multinationals agreed to participate in the survey. Overall, they had 93 subsidiaries. From these 93 subsidiaries, 66 foreign subsidiaries answered the questionnaire. The article uses data from these 66 subsidiaries. The hypotheses were tested through the statistical techniques of correlations and multiple linear regressions. The results confirm our five hypotheses with an explanatory power of approximately 76%. Therefore, the results show that the reverse transfer of innovation depends on the strategic orientation of the foreign subsidiary’s R&D function, strong integration (communication) between the parent and its subsidiaries, the entrepreneurial orientation of the company, the subsidiary’s age, and, marginally, entry via greenfield investments.</description><subject>Age</subject><subject>Brazil</subject><subject>Communication</subject><subject>Emerging economies</subject><subject>Emerging markets</subject><subject>Europe</subject><subject>Foreign investments</subject><subject>Foreign subsidiaries</subject><subject>Hypotheses</subject><subject>Innovation</subject><subject>Innovations</subject><subject>Management</subject><subject>Manufacturing</subject><subject>Multinational corporations</subject><subject>Multinational enterprises</subject><subject>Multinationals</subject><subject>Research and development</subject><subject>Reverse transfer of innovation</subject><subject>Statistical analysis</subject><subject>Strategic management</subject><subject>Studies</subject><subject>Subsidiaries</subject><subject>Subsidiary</subject><subject>Surveys</subject><subject>Technology transfer</subject><issn>0263-2373</issn><issn>1873-5681</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2012</creationdate><recordtype>article</recordtype><sourceid>7TQ</sourceid><recordid>eNqFkUFr3DAQhUVpoNu0P6A3Qy692NVIsmyTU7KkaWChl02vQpbHjYwtbSR7Ifn1lbM59ZCcHjN8b2DeI-Qb0AIoyB9DgdNQMAqsoLxI8oFsoK54XsoaPpINZZLnjFf8E_kc40ApFbKhG_Jn_4BZwCOGiNkctIs9hsz3mXXOH_VsvVun3ge0f10WlzbazupgMa7766Cf7Wi1y6ZlnK17MegxfiFnfRL8-qrn5P7nzX77K9_9vr3bXu1yI0Q550ajELTsgLWmEVjxmjU1Z7qXgpm2bUVfdrQxbWdAslpLI3RvEKDivC1Zg_ycfD_dPQT_uGCc1WSjwXHUDv0SFUAJVKQgxPso5cCqBrhM6MV_6OCXsP6VKKh5U3HKEwUnygQfY8BeHYKddHhK0MpJNahUilpLUZSrJMlzefJgCuVoMahoLDqDnQ1oZtV5-4b7H14hlKw</recordid><startdate>201206</startdate><enddate>201206</enddate><creator>Borini, Felipe Mendes</creator><creator>de Miranda Oliveira, Moacir</creator><creator>Silveira, Franciane Freitas</creator><creator>de Oliveira Concer, Ronald</creator><general>Elsevier Ltd</general><general>Elsevier Science Ltd</general><scope>AAYXX</scope><scope>CITATION</scope><scope>8BJ</scope><scope>FQK</scope><scope>JBE</scope><scope>7TQ</scope><scope>DHY</scope><scope>DON</scope></search><sort><creationdate>201206</creationdate><title>The reverse transfer of innovation of foreign subsidiaries of Brazilian multinationals</title><author>Borini, Felipe Mendes ; 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This study aims to understand what factors allow the subsidiaries of emerging multinationals to develop innovations that are used by the parent company, that is, what factors drive reverse innovation. The respondents of the survey were Brazilian multinationals with manufacturing activities or professional services abroad. The study began with a base of 46 Brazilian multinationals operating until 2006. From this base, 30 multinationals agreed to participate in the survey. Overall, they had 93 subsidiaries. From these 93 subsidiaries, 66 foreign subsidiaries answered the questionnaire. The article uses data from these 66 subsidiaries. The hypotheses were tested through the statistical techniques of correlations and multiple linear regressions. The results confirm our five hypotheses with an explanatory power of approximately 76%. Therefore, the results show that the reverse transfer of innovation depends on the strategic orientation of the foreign subsidiary’s R&D function, strong integration (communication) between the parent and its subsidiaries, the entrepreneurial orientation of the company, the subsidiary’s age, and, marginally, entry via greenfield investments.</abstract><cop>Oxford</cop><pub>Elsevier Ltd</pub><doi>10.1016/j.emj.2012.03.012</doi><tpages>13</tpages></addata></record> |
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| identifier | ISSN: 0263-2373 |
| ispartof | European management journal, 2012-06, Vol.30 (3), p.219-231 |
| issn | 0263-2373 1873-5681 |
| language | eng |
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| source | PAIS Index; ScienceDirect Journals (5 years ago - present) |
| subjects | Age Brazil Communication Emerging economies Emerging markets Europe Foreign investments Foreign subsidiaries Hypotheses Innovation Innovations Management Manufacturing Multinational corporations Multinational enterprises Multinationals Research and development Reverse transfer of innovation Statistical analysis Strategic management Studies Subsidiaries Subsidiary Surveys Technology transfer |
| title | The reverse transfer of innovation of foreign subsidiaries of Brazilian multinationals |
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