Enterprise and Inequality: A Study of Avon in South Africa
Avon's apparent success in using entrepreneurship to help women escape poverty, as well as its staying power in circumstances where similar efforts have failed, has captured the attention of the international development community. This study, the first independent empirical investigation, repo...
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Veröffentlicht in: | Entrepreneurship theory and practice 2012-05, Vol.36 (3), p.543-568 |
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creator | Scott, Linda Dolan, Catherine Johnstone-Louis, Mary Sugden, Kimberly Wu, Maryalice |
description | Avon's apparent success in using entrepreneurship to help women escape poverty, as well as its staying power in circumstances where similar efforts have failed, has captured the attention of the international development community. This study, the first independent empirical investigation, reports that in South Africa, Avon helps some impoverished women earn a better income and inspires empowerment among them. The authors introduce a new theory, pragmatist feminism, to integrate past work on women's entrepreneurship and argue that feminist scholars should reexamine the histories of the market democracies for replicable innovations that may have empowered women. |
doi_str_mv | 10.1111/j.1540-6520.2012.00507.x |
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subjects | Analysis Businesswomen Case studies Cosmetics industry Democracy Development projects Economic aspects Empowerment Entrepreneurs Entrepreneurship Equality Feminism Feminist theory Foreign operations of US corporations History Income Innovations Low income groups Management Markets Multinational corporations Organization theory Poverty Small business South Africa Studies Success Women Women owned businesses Women workers Women's emancipation |
title | Enterprise and Inequality: A Study of Avon in South Africa |
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