Enterprise and Inequality: A Study of Avon in South Africa

Avon's apparent success in using entrepreneurship to help women escape poverty, as well as its staying power in circumstances where similar efforts have failed, has captured the attention of the international development community. This study, the first independent empirical investigation, repo...

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Veröffentlicht in:Entrepreneurship theory and practice 2012-05, Vol.36 (3), p.543-568
Hauptverfasser: Scott, Linda, Dolan, Catherine, Johnstone-Louis, Mary, Sugden, Kimberly, Wu, Maryalice
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container_end_page 568
container_issue 3
container_start_page 543
container_title Entrepreneurship theory and practice
container_volume 36
creator Scott, Linda
Dolan, Catherine
Johnstone-Louis, Mary
Sugden, Kimberly
Wu, Maryalice
description Avon's apparent success in using entrepreneurship to help women escape poverty, as well as its staying power in circumstances where similar efforts have failed, has captured the attention of the international development community. This study, the first independent empirical investigation, reports that in South Africa, Avon helps some impoverished women earn a better income and inspires empowerment among them. The authors introduce a new theory, pragmatist feminism, to integrate past work on women's entrepreneurship and argue that feminist scholars should reexamine the histories of the market democracies for replicable innovations that may have empowered women.
doi_str_mv 10.1111/j.1540-6520.2012.00507.x
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source PAIS Index; SAGE Complete
subjects Analysis
Businesswomen
Case studies
Cosmetics industry
Democracy
Development projects
Economic aspects
Empowerment
Entrepreneurs
Entrepreneurship
Equality
Feminism
Feminist theory
Foreign operations of US corporations
History
Income
Innovations
Low income groups
Management
Markets
Multinational corporations
Organization theory
Poverty
Small business
South Africa
Studies
Success
Women
Women owned businesses
Women workers
Women's emancipation
title Enterprise and Inequality: A Study of Avon in South Africa
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